Research Summaries

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• The Most Effective Calls to Action for Facebook PostsAyaz Nanji
  Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• How to Boost the Effectiveness of Your Online FormsAyaz Nanji
  How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to ...
  Content Marketing, Interactive Marketing, Online Marketing, Research Summaries, Web Content, Websites
• How Email Blacklists Affect Marketing Campaigns [Infographic]Ayaz Nanji
  Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• How Charities Are Using Social MediaAyaz Nanji
  Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to ...
  Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• The Most Popular Topics on Facebook and TwitterAyaz Nanji
  The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.
  Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Why (and When) People Mention Companies OnlineAyaz Nanji
  Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.
  Brand Management, Reputation Management, Research Summaries, Social Media, Social Networking
• Do People Trust Content From Marketers?Ayaz Nanji
  Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent ...
  Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Survey Data
• Website Optimization: Marketers' Top Goals and Areas of FocusAyaz Nanji
  Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]Ayaz Nanji
  Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but ...
  CAN-SPAM, Digital Marketing, Email, Email Marketing, Research Summaries
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Are CMOs and CFOs Aligned?Ayaz Nanji
  Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly ...
  Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• The Most Important Social Network for MarketersAyaz Nanji
  B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.
  Blogging, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Marketing Email Benchmarks: Open Rates, CTRs, Device TrendsAyaz Nanji
  Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• Mary Meeker's 2014 Internet Trends PredictionsAyaz Nanji
  Internet growth, estimated at less than 10% for this year, is gradually slowing, and the biggest increases in usage are now in difficult-to-monetize developing markets, such as India, Indonesia, and ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries
• The Companies With the Best (and Worst) Customer Service RatingsAyaz Nanji
  USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.
  Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Does Consumer Awareness Matter for B2B Brands?Ayaz Nanji
  Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.
  B2B Marketing, Brand Awareness, Branding, Customer Behavior, Research Summaries, Survey Data
• Eye-Tracking Study: How Consumers Use Mobile AppsAyaz Nanji
  Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?
  Content, Customer Behavior, Eye Tracking, Mobile Marketing, Research Summaries
• What Makes an Ad Go Viral Online?Ayaz Nanji
  Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Survey Data
• Which Marketing Offers Motivate Travelers?Ayaz Nanji
  Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so ...
  Customer Behavior, Pricing, Research Summaries, Survey Data
• Eye-Tracking Study: How Recruiters View ResumesAyaz Nanji
  Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent ...
  Career Management, Eye Tracking, Job Search, LinkedIn, Research Summaries