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• Go Local: Seven Steps to Running Geotargeted Campaigns Like a ProKfir Moyal
  This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding ...
  Advertising, Content, Local Marketing, Marketing Tips, Targeting, Testing
• Rethink Packaging & Add Value to ProductsTed Mininni
  MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful punch to your product.
  Content
• How to Host a Twitter Chat That RocksVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski gives tips on hosting a Twitter chat, from how to get a hashtag, what type of Twitter chat to have, and how to run it.
  Content, Twitter
• It's Nice to Share (Just Not Your Revenue)Bibi Wardak
  MarketingProfs blogger Bibi Wardak discusses soon-to-be-launched Buckaroo, a new cloud-based tool that helps small businesses run their own marketing campaigns.
  Content
• Passion Drives Nissan's Social Media Marketing: An Interview With Erich MarxVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski interviews Erich Marx regarding his newly created role as Nissan's director of Social Media & Interactive Marketing.
  Content, Facebook, Twitter
• Getting a Diploma Is Easy (Compared With Getting a Job)David Reich
  MketingProfs blogger David Reich offers words of advice to the upcoming college graduates of 2011 to help them on their job search.
  Content
• When Expensive Marketing Collateral Is a Waste of Money
  In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
  B2B Marketing, Content, Print Collateral
• 5 Tips to Keep LinkedIn From Becoming HackedInGuest Blogger
  MarketingProfs guest blogger Andrew Parker describes the LinkedIn security issue and gives five tips so users can prevent their LI accounts from being hacked.
  Content, Technology
• I’m Afraid to Write this Article (And That’s the Problem)Guest Blogger
  MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by political correctness.
  Advertising, Content
• Transparency: Do You REALLY Want to Know What’s In There?Paul Barsch
  MarketingProfs blogger Paul Barsch discusses whether clients really want to know the intricate details of certain businesses and why transparency can be good.
  Content
• Likes, iPads & Male Pattern Balding: Target An Older GenerationGuest Blogger
  MarketingProfs guest blogger Spencer Broome discusses the myriad reasons why businesses should focus on the older generation, a big segment with deep pockets.
  Advertising, Content
• 6 Quick Tips for Designing Emails for Mobile DevicesVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski shares tips about designing for mobile devices from Loren McDonald's kick-off speech for MarketingProfs University.
  Content
• 5 Big Ideas for Improving Your Enterprise Marketing ManagementGuest Blogger
  MarketingProfs guest blogger Steve Haase of ThoughtLead shares five ideas from speakers at the M.Tech 2011 event regarding improving enterprise management.
  Content
• How to Hire a Chief Content Officer: 11 Key TraitsAnn Handley
  What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should ...
  Career Management, Content, Customer Engagement, Hiring Outside Resources, Thought Leadership
• Unfollow, Unfriend, Retweet: AP Stylebook Adds Another 21 WordsAnn Handley
  MarketingProfs chief content officer and author of "Content Rules," Ann Handley shares the latest 21 words added to the AP Stylebook.
  Content
• Snow White and the Seven Online Marketing SinsDavid Chapman
  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale ...
  Content, Market Research, Marketing Strategy, Marketing Tips, Measurement, Online Marketing
• Four Steps to Creating Valuable B2B Customer Content
  "Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
  B2B Marketing, Content, Customer Retention, Sales
• The Power of YOU in the Customer ExperienceMichael McLaughlin
  MarketingProfs blogger Michael McLaughlin discusses the importance of asking the right questions to make sure you deliver the best experience to your client.
  Content
• 13 Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Time or Resources to Pull It Off)Ted Page
  MarketingProfs blogger Ted Page offer 13 must-do tips for improving the ranking of your corporate blog, based on his experience at Captains of Industry.
  Blogging, Content
• Three Ways to Thank Your Loyal Customers via Email
  "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  Content, Customer Relationships, Email Marketing, Writing