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• 5 Tips to Prove Social Media MattersGuest Blogger
  MarketingProfs guest blogger Nichole Kelly is the CEO of Full Frontal ROI Consulting and shares five vital tips for proving that social media matters to your company team members.
  Content, ROI
• How One Company Fought a High-Ranking 'Scam' Search Result
  Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
  Content, Google, Search Engine Marketing, SEO
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and ConvertTyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking ...
  Content, Inbound Marketing, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• 5 Tips to Keep Your Content From Dying an Untimely DeathJason Miller
  Want to prevent your content from being snuffed out too early? MarketingProfs blogger Jason Miller offers five tips to make sure your content is kept alive and thriving online.
  Blogging, Content
• Corporate Marketers Shifting Spend to Branded Content
  More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom ...
  Content, Marketing Budgets, Research Summaries
• Marketing Smarts Podcast: How Will This Brand Live and Breathe?Matthew Grant
  Marketing Smarts podcast host Matt T. Grant asks Shannon Paul of A Healthier Michigan how marketers should answer the question, "How will this brand live and breathe?"
  Branding, Content
• Do Your Product Suggestions Delight or Alienate Subscribers?
  We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
  Content, Email Marketing, Personalization
• The Importance of Quality Content to Search Optimization
  "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
  Content, Content Marketing, Search Engine Marketing, SEO
• 3 Absolute Basics to Look for in an Industry Event
  Wat sets apart the top-shelf events from the more pedestrian gatherings? MarketingProfs blogger Tobias Schremmer shares the three basics every event you attend must have.
  Content
• How To Deal With Haters on Your Facebook Fan PageGuest Blogger
  Everyone wants to be loved, so it's painful when there's a flash of hate in social media. MarketingProfs guest blogger Greg Scott gives tips for handling haters on Facebook.
  Content, Facebook
• Five Quick Checks for Transforming Your AdWords Account in Less Than an HourLarry Kim
  Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.
  Content, Google, Marketing Tips, PPC Campaigns, Segmentation
• How to Add Holiday Sparkle to Last-Minute Email CampaignsGuest Blogger
  MarketingProfs guest blogger Paul Turnbull shares tips to add a dash of sparkle to last-minute email marketing campaigns.
  Content
• Four Vital Areas for On-Page SEO
  On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
  Content, Keywords, Search Engine Marketing, SEO, Writing
• 2012 Content Marketing Benchmarks, Budgets, and Trends
  Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
  B2B Marketing, Content, Content Marketing, Digital Theory, Marketing Budgets
• Six Steps to a Nonprofit Website That WorksGuest Blogger
  MarketingProfs guest blogger Scott Paley of Abstract Edge cuts through the angst & anxiety of creating a website-building process. He offers a six-step process that works!
  Content
• What to Do When E-Books and Round-Up Posts Just Won't Cut ItDanny Iny
  How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these ...
  Blogging, Content, Customer Engagement, Marketing Strategy
• Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]Christian Gulliksen
  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos ...
  Content, Content Marketing, Creativity, Humor, Marketing Smarter, Videos
• How Natalie Merchant Taught Me to ListenGavin Heaton
  Aconversation without active listening is just noise. But how to listen? MarketingProfs blogger Gavin Heaton shows us what singer Natalie Merchant taught him about listening.
  Content
• Meet Customer Privacy Obligations Without Sacrificing Online TrackingGuest Blogger
  MarketingProfs guest blogger Angus Glover Wilson of TagMan shares his thoughts and ideas for meeting customer privacy obligations without sacrificing online tracking.
  Content
• Five Commandments of Small-Biz Email Marketing AwesomenessGary Levitt
  Is email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for ...
  Content, Email Marketing, Marketing Tips, Small Business