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• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  Community, Content, Social Media, Social Networking
• Follow AMEX's Example of a Successful Facebook CampaignKimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand ...
  Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Sharing Your Way to B2B Social Media Lead GenerationJeffrey L.Cohen
  2Bcompanies need to understand how social media can connect with their sales cycle. MarketingProfs blogger Jeff L. Cohen offers advice about how to do just that.
  Content
• A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability)Gib Olander
  In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind ...
  Advertising, Content, Keywords, Location-Based Marketing, Marketing Tips
• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  B2B Marketing, Content, Lead Nurturing, Sales
• Three Ways to Enhance SEO With Twitter
  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  Content, Naming, Search Engine Marketing, SEO, Twitter
• Top Social Networking Trends and Need-to-Knows
  Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five ...
  Content, Research Summaries, Social Media, Social Networking
• Free Friday: Downloadable B2B Content Marketing Report 2012Verónica Jarski
  On this Free Friday at the MarketingProfs Daily Fix blog, we're offering you the downloadable "B2B Content Marketing: 2012 Benchmarks, Budgets & Trends" report.
  Content
• Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]Ann Handley
  Check out the hilarious moments in this video blooper reel from MarketingProfs's Take 10 Author Series—10-minute webcasts with best-selling authors in marketing and business.
  Content
• Five Tips for Attaining Editorial Excellence
  People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
  Content, Marketing Tips, Writing
• The Importance of Relevance: A Cautionary Tale
  "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  Community, Content, Customer Retention, Email Marketing
• Why the 5 Pillars of Online Marketing Matter Now More than EverGuest Blogger
  When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on? MarketingProfs guest blogger ...
  Content
• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  Content, Creativity, Marketing Tips, Writing
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsEric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn ...
  Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• What's the Difference Between Demand Gen and Lead Management? [Whiteboard Video]Guest Blogger
  MarketingProfs blogger Carlos Hidalgo answers Lauren Carlson's question: What's the difference between demand generation & lead management in the context of the sales funnel?
  Content
• Free Friday: Learn How to Turn Webinars Into Lead-Gen EventsVerónica Jarski
  For this Free Friday, MarketingProfs invites you to attend a Citrix-sponsored series on the three steps for turning webinar registrants into closed deals.
  Content
• Four Timeless Email Copywriting Commandments
  Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  Content, Copywriting, Email Marketing
• New Year's Resolutions: What We Want to Do in 2012Corey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin shares some marketing-related New Year's resolutions from the MarketingProfs team. What's one of yours?
  Content
• 12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I'm Biased)Verónica Jarski
  Want to write for the MarketingProfs Daily Fix blog? Veronica Maria Jarski shares 12 tips to help you raise your chances of being published at the Daily Fix and other ...
  Blogging, Content
• How to Avoid Four Deadly Email Program Sins
  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  Content, Email Marketing, Marketing Tips, Personalization