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• Brands Rely More on Digital Channels for Custom Content
  Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a ...
  Branding, Channel Marketing, Content, Research Summaries
• Marketing Convenience: Extending the Idea of 'Premium'Alan Belniak
  MarketingProfs blogger Alan Belniak discusses the meaning of the word "premium" and how it now means an extended version of services or courtesy.
  Content
• Five Proven Ways to Increase Email SubscriptionsTim Grahl
  Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your ...
  Content, Customer Behavior, Customer Engagement, Email Lists, Email Marketing, Lead Generation, Testing
• 5 Quick Tactics for Supercharging Your Events MarketingGuest Blogger
  MarketingProfs guest blogger Nehemiah "Nemo" Chu of Bloomfire shares five tips for adding energy and zest to the event experience.
  Content
• Sales-Letter Magic: 10 Tips for Writing Letters That SellDean Rieck
  Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these ...
  Content, Lead Generation, Personalization, Sales, Writing
• Social Media, Leave Them Kids Alone (Or At Least 46% of Them)Ted Mininni
  MarketingProfs blogger Ted Mininni discusses the most recent Forrester Research regarding social media uses by 12- to 17-year-olds and how it affects marketers.
  Content
• So, This Word Walks Into a Bar…: 12 Perfectly Ordinary Words That Suddenly Have New MeaningAnn Handley
  MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings in the digital world.
  Content, Writing
• What's Ahead on the Digital LandscapeGuest Blogger
  MarketingProfs guest bloggers Tony Felice and Charles Wiedenhoft of Red Door Interactive summarize takeways of SXSW regarding privacy and personalization, and more.
  Content
• Ya Gotta Have PersonalityElaine Fogel
  MarketingProfs blogger Elaine Fogel discusses how important personality is now in business world. It's not about BS, it's about open, honest engagement.
  B2C, Content, Engagement
• Three Key Ways to Add Value to Your B2B Content
  "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
  B2B Marketing, Content, Writing
• 10 Questions to Ask When Crafting a PersonaVerónica Jarski
  MrketingProfs blogger Veronica Maria Jarski outlines how to create personas for your business and why you should even consider doing so.
  Blogging, Content
• Make it Big: 3 Social Media Lessons From Rock StarsBibi Wardak
  MarketingProfs blogger Bibi Wardak discusses how the role that social media played in the rise to fame of three prominent pop stars.
  Content, Twitter
• Brands Using Content Curation to Build Thought Leadership
  Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from ...
  Content, Marketing Tips, Research Summaries
• 3 Ways to Keep the Fire Burning Bright in a Vendor-Client RelationshipLauren Fernandez
  MrketingProfs blogger Lauren Fernandez offers three helpful ideas for keeping the vendor-client relationship satisfying for both the vendors and clients.
  Content
• How to Conduct Your Own Research When You're on a Shoestring BudgetGuest Blogger
  MarketingProfs guest blogger Jason Miller of Zoomerang shares tips for how to conduct surveys and polls using free online resources.
  Content
• You've Got New Visitors at Your Site. Now What?Gretel Going
  Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. ...
  Content, Customer Engagement, Lead Nurturing, Marketing Strategy, Online Marketing, Websites
• 5 Interview Tips for Unleashing Your Inner Charlie RosePaul Barsch
  MarketingProfs blogger Paul Barsch shares 5 vital interviewing tips learned from broadcast journalist Charlie Rose and what businesses can learn from him.
  Content
• How to Engage, Attract, and Understand CustomersBrian Tracy, Mark Thompson
  Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to ...
  Content, Customer Acquisition, Customer Engagement, Customer Evangelists, Market Research
• Kraft Uses Its Noodle to Unify Its Mac & Cheese ProductsTed Mininni
  MarketingProfs blogger Ted Mininni explains the reasoning behind Kraft placing its macaroni and cheese products under one unified look for the brand.
  Content
• How Storytelling Can Spur Business GrowthRich Nadworny
  When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect ...
  Advertising, Content, Creativity, Email Marketing, Online Marketing, Social Media