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• Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses the reasons behind Cisco's descision to drop the popular Flip mini video camera.
  Content
• Three Tips for Gaining Excellent Click-Through Rates
  Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  Content, Email Marketing, Email Subject Lines, Newsletters, Testing
• Posting Quotes is NOT MarketingElaine Fogel
  MarketingProfs blogger Elaine Fogel vents her frustration with social media marketers who clutter the Twitter stream or cover the Facebook wall with quotes.
  Branding, Content
• On Blogging, Customer Love, and Selling Social to the C-Suite: An Interview with Bazaarvoice's Brant Barton
  MarketingProfs blogger Tobias Schremmer interviews Bazaarvoice's Brant Barton to discuss blogging, customer love, and selling social to the C-suite.
  Blogging, Content
• Three Steps to Generating Higher ROI From Content MarketingJim Lenskold
  Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). ...
  Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
• Who Owns Social Media?David Reich
  MarketingProfs blogger David Reich writes about how Marketing, working closely with Advertising and PR, should set up parameters for its social messaging.
  Content
• BAM! Turn Up the Heat on Your Presentations With a Few Culinary TipsHeidi Jackman
  Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal ...
  Content, Creativity, Marketing Tips, PowerPoint, Public Speaking, Word-of-Mouth
• Three Steps to Getting B2B Client Endorsements
  There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  B2B Marketing, Case Studies, Content, Customer Relationships
• Emails Are Content, TooChris Baggott
  MarketingProfs blogger Chris Baggott discusses how email is content and how to use it to get more search traffic from Google and referral traffic from Facebook.
  Content
• 8-Point Survival Guide for Too Much Business TravelAnn Handley
  MarketingProfs Chief Content Officer Ann Handley shares her 8-point survival guide for biz travel. The inspiration came from her book tour & business trips.
  Content
• Three Tips for Getting B2B Email Frequency Right
  Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
  B2B Marketing, Content, Email Marketing, Lead Nurturing
• Seven Ways to Take Control of Your Online ReputationJamie Fairbairn
  What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just ...
  Blogging, Content, Google, Marketing Tips, Reputation Management, Social Media, Thought Leadership, Twitter, Word-of-Mouth
• How to Be a Wallflower: Tone It DownTed Page
  MarketingProfs blogger Ted Page shares his experience with clients who are afraid to be bold and unique ... and then end up being ignored by potential customers.
  Content
• Increasing Online Conversions Is as Easy as 1, 2, 3, 4, 5Guest Blogger
  MarketingProfs guest blogger Alexandre Sagala of Alsamarketing gives five tips for making the most of your site visitors & ideas for boosting conversion rates.
  Content
• Be Authentic: 5 Tips for Creating Engaging Video PodcastsVerónica Jarski
  MrketingProfs blogger Veronica Maria Jarski offers highlights from the #profschat Twitter conversation with HubSpot's Karen Rubin about video podcasting.
  Content, Twitter
• 3 Reasons Live Events Are Good Content MarketingMatthew Grant
  MarketingProfs blogger Matthew T. Grant offers three main reasons why live events are unique in relation to virtual events...and how to glean content from them.
  Content
• Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated IndustriesGlenn Engler
  "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red ...
  Community, Content, Marketing Tips, Social Media, Word-of-Mouth
• 3 Reasons Marketers Resist SpecializationHelena Bouchez
  MrketingProfs blogger Helena Bouchez share insights from Blair Enns of Win Without Pitching regarding the top 3 reasons why marketers resist specialization.
  Content
• The Five Rs of Search Engine Marketing
  In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines
• How Not to Rewrite Your TaglineDrew McLellan
  MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to vague and duller taglines.
  Content, Taglines