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Scenarios: How-to articles covering the latest marketing tactics, tips, and strategies.
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How to Use Scenarios to Achieve Marketing AgilityLaura PattersonScenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is ...
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Don't Just Script... Teleprospecting Done RightPeter GraceyThe way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap ...
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Good Design Doesn't Just HappenEver wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
Scenarios: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]by Matthew GrantHas your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use.
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How-to Articles
What 600 Marketing Ops Pros Say About the State of Their ... by Mike Rizzo
How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap by Angela Hill
Five Marketing Strategy Frameworks to Choose From for Business ... by Cynthia Kristensen
The Secret to Scalable B2B Marketing and Sales: Business ... by Mike Hakob
Balancing Personalization and Data Security: Essential ... by Michelle Suzuki
