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• Three Unusual Places Your Keywords Should Go
  You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  Content, Creativity, Keywords, Search Engine Marketing
• 12 B2B Content-Marketing Practices to Ensure SuccessRoy Young
  Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our ...
  B2B Marketing, Collaboration, Content, Content Marketing, Customer Engagement, Marketing Tips, Measurement, Targeting
• 3 Rules for Rule-Breaking ProductsStephen Denny
  MrketingProfs blogger Stephen Denny shares tips about creating unusual products from Vibram, the footwear brand that makes the Five Fingers shoe.
  Content
• Good Today, Bad Tomorrow: The Squishiness of FactsPaul Barsch
  Marketing Profs blogger Paul Barsch discusses the "decline effect" where previous facts from scientific studies can no longer be proven.
  Content
• How to Handle a Negative Comment on Your BlogDrew McLellan
  MarketingProfs blogger Drew McLellan shares how he handled the rants of an angry person reacting to being mentioned negatively in a blog comment box.
  Blogging, Content
• Honor Thy Content: The Five Commandments of Editorial ExcellenceKen Gordon
  Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer ...
  Content, Content Marketing, Marketing Tips, Writing
• 6 Words That Describe 2010Ted Mininni
  MarketingProfs blogger Ted Mininni describes 2010 with six words then explains their significance for businesses last year.
  Content
• Act Your Shoe Size, Not Your Age: 3 Ways to Market Smaller in 2011Ann Handley
  MarketingProfs chief content officer and blogger Ann Handley shares tips from Greg Verdino's book "microMARKETING" and how businesses benefit by acting small.
  Content
• A Quick Chat With Digital Marketing Forum Speaker Jeffrey CohenMegan Leap
  MarketingProfs blogger Megan Leap chats with Digital Marketing Forum Speaker Jeffrey Cohen about the most important metric for marketers to measure in 2011.
  Content
• Who's Paying for Content? And What Are They Buying?: The Newest Pew Internet Research ReportVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski shares the highlights of The Paying for Content report from Pew Internet Research.
  Content, Technology
• Give It Away, Give It Away NowAlan Belniak
  MarketingProfs blogger Alan Belniak asks: What do you give for free? If nothing, you need to find something. It can convince customers that you're worth it.
  Content
• Embrace CRO & Create a Better WebsiteGuest Blogger
  MarketingProfs guest blogger, Andrew Follett (founder of ConceptFeedback) offers a 3-step plan for using conversion rate optimization to build a better website.
  Blogging, Content
• The Myth of Overnight SuccessPaul Barsch
  Marketing Profs blogger Paul Barsch discusses the power of process and why there is no such thing as an overnight success.
  Content
• Get Your Stand-Out Ideas AcceptedPaul Williams
  MarketingProfs blogger Paul Williams shares ideas for getting ideas accepted by using tricks from the publishing world.
  Content
• Five Reliable Sources for Fresh B2B Blog Content
  Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
  B2B Marketing, Blogging, Content, Marketing Tips, Sales
• Algorithms Give You a Competitive AdvantagePaul Barsch
  MarketingProfs blogger Paul Barsch discusses the competitive advantage of using algorithms for business.
  Content
• 1/4 of Online Holiday Shoppers Are Frustrated With Customer ServiceJeanne Bliss
  MarketingProfs blogger Jeanne Bliss shares stats about disgruntled online holiday shoppers and how their tweets impact business.
  Content, Twitter
• Is Sustainability Conditional?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses a podcast with Procter & Gamble's VP of global sustainability regarding its environmental sustainability strategy.
  Content
• How to Implement a Winning Social-Media Function in Your OrganizationAmita Paul
  As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. This article lays out the four phases of implementing a ...
  Content, Creativity, Marketing Strategy, Measurement, Social Media
• Twitter Is More than Just NoiseMichael Rubin
  MrketingProfs blogger Michael Rubin shares recent stats about Twitter usage from the Pew Internet & American Life Project.
  Content, Twitter