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• Groupon Rejects Google: What Local Businesses Need to KnowGuest Blogger
  MarketingProfs guest blogger and co-founder of Postling, David Lifson shares reasons why Groupon might have rejected Google and offers tips to small businesses.
  Content
• How Niche Communities Build Brand AwarenessGuest Blogger
  MarketingProfs guest blogger Julio Ricardo Varela discusses his strategy in building brand awareness by creating a niche community for Latino literature.
  Blogging, Content, Twitter
• Inspiration From the Bench: 4 Content Marketing Lessons From a District Court JudgeAnn Handley
  MarketingProfs Chief Content Officer and blogger Ann Handley shares insights into what marketers can learn from a district court judge about engaging content.
  Content
• Should I Care About Quora?Mario Sundar
  MarketingProfs blogger Mario Sundar examples the purpose of Quora, its benefits, and the shares the reasons why you should care about Quora ... or not.
  Content, Technology
• Don't Diss Dads; They're Shoppers, TooTed Mininni
  MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing more shopping.
  Advertising, Content
• 7 Tips for Writing a Killer Blog Post That Actually Gets ReadGuest Blogger
  MarketingProfs guest blogger John Haydon of Inbound Zombie share his seven tips for keeping blog visitors hooked when reading blog posts.
  Content
• Three Ways to Optimize Content Across Channels and Platforms
  Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
  Content, Search Engine Marketing, Time Management
• I'm Water, You're Glue: 8 Ways Email Is the Sticky Stuff of Digital DialogStephanie Miller
  MrketingProfs blogger Stephanie Miller shares the conversation at #profschat regarding the importance of email in holding businesses and customers together.
  Content
• Machines Are Reading Your Site ... and They Only Care About Two ThingsPaul Barsch
  MarketingProfs blogger Paul Barsch discusses the implications of machines reading the news for marketing, PR and social media professionals.
  Content
• 5 Ways That Facebook Could Better Handle Privacy ConcernsGuest Blogger
  A MarketingProfs guest blogger and the CEO of Appitalism.com, Simon Buckingham shares 5 ideas Facebook could use to address the privacy concerns of its users.
  Content, Facebook
• Make These 5 Mental Shifts & Start Seeing the Opportunities Around YouStephen Denny
  MrketingProfs blogger Stephen Denny offers 5 new mental shifts to make in order to see the opportunities hidden in plain sight around you.
  Content
• Social Media Isn't Dead (No Matter What Some Folks Say)BL Ochman
  MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead.
  Content
• 6 Reasons Why Right-Brainers Will Rule the FutureElaine Fogel
  MarketingProfs blogger Elaine Fogel interviews best-selling author Daniel Pink about why he thinks right-brainers will rule the future.
  Content
• How to Get Lost in the CrowdSteve Woodruff
  MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he recommends ignoring this advice!
  Content
• Five Important B2B Marketing Trends in 2011Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers ...
  B2B Marketing, Channel Marketing, Content, Digital Theory, Forecasts, Market Research, ROI, Social Media, Videos
• The Four Essential Phases of Social Media AdoptionTom Pick
  Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model ...
  Collaboration, Community, Content, Market Research, Marketing Strategy, Social Media
• 3 Reasons Your Marketing & Sales Departments Aren't ClickingCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares the three top reasons why marketing and sales departments clash ... and describes what can be done to align them.
  Content, Sales
• Eight Ways to Create Enough Video Content to Last 18 MonthsPete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...
  B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• The 5 Favorite Brands of Kids (And Their Parents, Too)Ted Mininni
  MarketingProfs blogger Ted Mininni shares the top 5 brands that were voted favorites by kids and parents in the Young Love survey by Smarty Pants.
  Content
• 3 Questions to Ask When Planning Your WebsiteHelena Bouchez
  MarketingProfs blogger Helena Bouchez shares the most important questions to ask yourself when planning your blog and an excerpt from Mark O'Brien's new book.
  Content, Personas