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• How to Prevent Your Social Media Strategist From Being Everyone's LackeyVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski offers tips from Jeremiah Owyang's seminar about keeping a social media strategist focused, not troubleshooting.
  Content, Facebook, Twitter
• How to Make Content King. Again.
  "The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be ...
  Content, Email Marketing, Marketing Smarter
• Use the (Work) Force to Build Brand AwarenessGuest Blogger
  MarketingProfs guest blogger Jason Miller of Zoomerang shares ideas for companies to empower their employees already using social media to promote the business.
  Blogging, Content, Facebook
• Sign Here, Sign There: The 3 Biggest Concerns About E-SignaturesGuest Blogger
  MarketingProfs guest blogger Jason Lemkin, CEO of EchoSign, debunks the top 3 myths of electronic signatures. Plus, he advocates contracts in the cloud.
  Content
• What B2B Email Marketers Want to Improve Most
  Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, ...
  B2B Marketing, Content, Email Marketing
• Supersizing Starbucks: How Much Coffee Do You Need?Ted Mininni
  MrketingProfs blogger Ted Mininni discusses Starbucks's adding the option of a large drink, the Trenta.
  Content
• Lessons From a Corporate Insider: Dream Big, but Think SmallMark Ivey
  MarketingProfs blogger Mark Ivey shares advice about implementing social media into a large organization, tips taken from his years with Hewlett-Packard.
  Blogging, Content
• Proof of Life: 4 Reasons Why B2B Lives OnCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo offers four reasons why the rumors of B2B's demise have been greatly exaggerated. B2B is alive and kicking!
  Content, Sales, Technology
• No Mind Melding Here: Don't Assume Your Customers Know What You KnowElaine Fogel
  MarketingProfs blogger Elaine Fogel shares a negative experience in car-shopping and how the salesperson could have built more trust by sharing pertinent info.
  Content, Sales
• Repurposing Your Video Content Is as Easy as 1, 2, 3, 4Guest Blogger
  MrketingProfs guest blogger and director of Product Management for PRWeb, Jiyan Wei shares four steps for making the most of your video content for business.
  Content
• Social Networking: Fastest-Growing Mobile Content Category
  Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile ...
  Consumer Electronics, Content, Customer Behavior, Facebook, Mobile Marketing, Research Summaries, Social Networking
• Still Holding Back? 10 (Business) Reasons to Participate in Social MediaCB Whittemore
  MarketingProfs blogger Christine Whittemore asks businesses why they participate in social media (and if they do) then suggests 10 reasons to use social media.
  Content
• Presto! 5 Steps to Magically Fix a Boring PresentationPaul Barsch
  MarketingProfs blogger Paul Barsch shares five tips to transform a ho-hum presentation into a more engaging presentation.
  Content
• The Upside of Downtime: 3 Tips for Using Your Slow Times WiselyGuest Blogger
  MrketingProfs guest blogger Eliott Wolbrom shares three quick and easy suggestions for making the most of the inevitable downtime.
  Content
• 10 Steps to Facebook Success for Your Non-Profit OrganizationGuest Blogger
  MarketingProfs guest blogger John Haydon of Inbound Zombie shares the hottest 10 tips for making Facebook work best for your non-profit organization.
  Content, Facebook
• Are Retailers Outdesigning Manufacturers With "Buy Me" Packaging?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses how Safeway is using a custom package shape to its private label—with cost savings.
  Content
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
  Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word-of-Mouth
• 8 Ways to Get Your Brand Known Around the GlobeGuest Blogger
  MarketingProfs guest blogger Liz Elting, co-founder and co-CEO of Translations.com, discusses 8 ways that companies can grow interest globally for their brands.
  Blogging, Content
• 5 Things You Need to Know to Boost Your Lead GenerationCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo offers 5 suggestions for lead generation a few days before the lead-generation seminar at Digital Marketing World.
  Content
• Is Your Content Marketing as Effective as You Think?
  "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
  B2B Marketing, Content, Content Marketing, Sales