Web 2.0

Web 2.0: How-to articles covering the latest marketing tactics, tips, and strategies.

• New Leadership Skills for a New Social Media AgeLenna Garibian
  People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 ...
  Management, Marketing Strategy, Research Summaries, Social Media, Web 2.0
• Execs Dish on the Growing Importance of 'Social Business'
  Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
  Customer Relationships, Customer Retention, Research Summaries, Social Business, Social Media, Social Networking, Web 2.0
• The Brave New World of the Engaged WebAJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• SMBs to Boost Twitter Use for Marketing
  Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over ...
  Research Summaries, Small Business, Social Media, Twitter, Web 2.0
• Must We Really Move Up to Three?
  Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a ...
  B2B Marketing, Sales, Web 2.0
• Case Study: How a Retail Company Increased Web Sales Order Value 60% via Automated PersonalizationKimberly Smith
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real ...