Email Subject Lines

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• Mom Probably Knows Best
  In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
  Email Marketing, Email Subject Lines, Videos
• Getting Testy Again and Again
  "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
  Copywriting, Email Marketing, Email Subject Lines, Testing
• Nobody Likes a Wild-Goose Chase
  Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
  Email Marketing, Email Subject Lines, Landing Pages
• Try not Pitching at All
  Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
  Blogging, Email Subject Lines, Social Media, Taglines
• Short, Sweet and Clicked-Through
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  Email Marketing, Email Subject Lines, Testing, Writing
• Subject: Rock On!
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• No, It's Our Fault. Really.
  It's a bit of a craze these days: "Oops!" email subject lines that purport to apologize for a mistake, when they're really nothing more than tricks to get you to ...
  Customer Behavior, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Email Subject Lines
• Where Did They Go?!
  If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
  Email Deliverability, Email Marketing, Email Service Providers, Email Subject Lines
• I'm Too Sexy for My Shirt
  Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
  Brand Awareness, Creativity, Email Marketing, Email Subject Lines
• Sure, I'll Come Fly With You!
  It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
  Email Marketing, Email Subject Lines, Landing Pages, Permission Email Marketing
• Open Me. Now.
  YES! Thanks for clicking! Question: Did you open this because the subject line was just too good to ignore? That's what every emailer hopes for, anyway. After all, an email ...
  Copywriting, Email Marketing, Email Subject Lines