Email Marketing

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• It Ain't Over Till It's Over
  What happens after a subscriber opens your message, likes the offer, clicks through and makes a purchase? "Do you simply count them as another customer," asks Dylan Boyd at The Email ...
  Customer Engagement, Customer Satisfaction, Email Marketing
• Growing, Growing, Grown!
  "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
  Customer Behavior, Email Lists, Email Marketing
• Will You Still Love Me Tomorrow?
  Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does ...
  Email Campaigns, Email Marketing, Permission Email Marketing
• C'mon, Make Me a Match
  When you hire an email-marketing agency, how do you decide which candidate makes the cut? Size, location, reputation? And has that process always worked for you? Or have you, like ...
  Case Studies, Email Marketing, Hiring Outside Resources
• The Next Big Thing Is Already Here
  "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  Collaboration, Digital Marketing, Email Marketing
• Mix It Up, Baby
  In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  Customer Engagement, Email Marketing, Social Networking
• What Am I, a Magician?
  In a post at the Email Karma blog, Matt Vernhout discusses recent layoffs at AOL and the challenges facing employees who remain. "The individuals [who] do end up making it ...
  Career Management, Email Marketing, Hiring Outside Resources
• I No Robot. Hear Me?
  Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
  Creativity, Email Marketing, Writing
• Show Me the Way, Whisperer
  "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...
  Email Campaigns, Email Lists, Email Marketing
• Stay or Go? You Tell Me.
  As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  Email Marketing, Marketing Analytics, Metrics
• Careful How You Link Up
  "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  Email Marketing, Links, Marketing Tips
• The Word on the (Virtual) Street
  In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  Email Marketing, Measurement, Testing
• Sounds Good to Me!
  "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
  Customer Experience, Customer Relationships, Email Marketing
• Just Leave Me Alone!
  You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
  Email Lists, Email Marketing, Permission Email Marketing
• Will This Be on the Test?
  "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  Email Marketing, Marketing Tips, Testing
• We're Engaged!
  According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
  Customer Engagement, Email Marketing, Spam
• Beer Budget, Champagne Style
  You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
  Copywriting, Email Marketing, Email Subject Lines
• Lying Liars and the Lies They Lie
  "Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free ...
  Email Lists, Email Marketing, Marketing Smarter
• Must You Always Play It Safe?
  Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  Copywriting, Creativity, Email Marketing, Testing
• Hey, Batter, Batter, Batter!
  If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
  Customer Relationships, Email Marketing, Marketing Smarter