Email Marketing

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• Three Ways to Reactivate Lapsed Subscribers
  "If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs. "Instead of sitting ...
  Content, Customer Retention, Email, Email Lists, Email Marketing, Permission Email Marketing
• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
  "It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old ...
  Email Marketing, Promotions, ROI, Sales
• Three Email Marketing Tips From Seinfeld
  We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the ...
  Customer Relationships, Customer Service, Email Hygiene, Email Marketing, Segmentation
• Four Email Marketing Blunders
  Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
  Content, Email Campaigns, Email Marketing
• The Argument Against 'Do Not Reply'
  "You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
  Customer Engagement, Customer Relationships, Email Marketing
• How to Put Some Oomph Back in Your Email Campaigns
  When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
  Creativity, Email Campaigns, Email Marketing
• Four Ways to Take Control of Your Copywriting Process
  Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," ...
  Copywriting, Email Marketing
• Advanced Email Segmentation
  If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
  B2B Marketing, Email Marketing, Lead Generation, Segmentation
• Three Tips for High-ROI Calls to Action
  Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
  Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation
• Four Tips for a Stronger Call to Action
  If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...
  Content, Customer Engagement, Email, Email Marketing
• Do You Still Email Like It's 1999?
  "Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Measurement
• An Email Metrics Primer for the Novice
  In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a ...
  Email Deliverability, Email Marketing, Metrics
• Three Email Copywriting Tips for Non-Pros
  Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
  Copywriting, Email Campaigns, Email Marketing
• Why Inactive Subscribers Might Be Just Fine
  According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is ...
  Customer Behavior, Email, Email Hygiene, Email Lists, Email Marketing
• The Importance of a Welcome Campaign
  When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of ...
  Customer Engagement, Email Campaigns, Email Marketing
• The Personal Touch of an Automated Lead Nurturing Program
  "Nearly every marketing expert will agree: For a [website] visitor to become a customer, you must take the visitor through three basic stages," writes Sookie Shuen at MarketingProfs. "Those stages ...
  Email Marketing, Lead Nurturing, Sales
• Five Tips for Creating a Productive Subscriber Experience
  "[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or ...
  Copywriting, Customer Experience, Email Marketing
• Who Defines Spam and Why It Matters
  Following the letter of the CAN-SPAM law will keep your company out of trouble with the government—but woe betide any email marketer who thinks these minimal standards will satisfy ISPs ...
  Branding, Email Marketing, Spam
• Three Common Email Errors and What You Should Do About Them
  A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you ...
  Email Marketing, Marketing Tips, Writing