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• The Video That Answers the Question: What Is Google+ (and Why Should I Care?)Ann Handley
  MarketingProfs chief content officer and blogger Ann Handley highlights the reasons why Google Plus matters and shares an insightful video about the new platform.
  Content, Google
• Three Email Message Types That Keep Subscribers Engaged
  "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  Content, Email Campaigns, Email Marketing, Marketing Tips
• Invite Customers to a Never-Ending Talk at the Kitchen TableGuest Blogger
  MarketingProfs guest blogger Andrew Reid discusses the importance of getting direct, honest information from customers and clients face to face.
  Branding, Content
• IT Pros Value Thought-Leadership Vendor Content
  Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT ...
  Content, Research Summaries, Thought Leadership
• Seven Tips for More-Profitable Direct Mail in Today's EconomyDean Rieck
  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind ...
  Content, Copywriting, Creativity, Direct Marketing, Marketing Tips
• Why Your Website Still Matters (Even With Social Media)Guest Blogger
  MarketingProfs guest blogger Sujata Ramnarayan discusses the various social media tools then explains how websites fit among them all ... and why it's important.
  Content, Facebook
• Human vs. Machine: Clash of the Translation TitansOra Solomon
  Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
  Content, Hiring Outside Resources, International Marketing, Marketing Smarter
• The 3 Most Important Levers of Growth for BusinessGuest Blogger
  MarketingProfs guest blogger Gary Gebenlian shares the three most important levers of growth for business: grow the market, grow volume for existing customers & steal share.
  Content
• Online Marketing Judo: How to Convince Influencers to Help YouIvy Worldwide
  To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build ...
  Blogging, Community, Content, Online Marketing, Social Media
• Data Deluge Means No More Leonardo Da Vinci TypesPaul Barsch
  MarketingProfs blogger Paul Barsch discusses a Financial Times article in which he claims that there will never be another Leonardo da Vinci due to data overload.
  Content
• Three Tips for Creating Credible Online Content
  "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  Content, Marketing Tips, Web Content, Writing
• Thrill Your Front-Row Fans Like a Rock StarGuest Blogger
  MarketingProfs guest blogger Nehemiah "Nemo" Chu shares incredible fan-reaching tips from famed bands that can work for businesses.
  Content
• How and Why Email Marketers Should Integrate SocialBob Hale
  When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to ...
  Community, Content, Customer Engagement, Email Marketing, Social Media
• Social Skills for Content Officers: Four Basic Requirements
  You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  Content, Marketing Tips, Social Media
• Where Is the Latino Market Going?Guest Blogger
  MarketingProfs blogger Ederick Lokpez shares some insights about marketing to the ever-evolving Latino culture.
  Content
• A Brief History of Content Marketing [Slide Show]Daniel Kuperman
  Think content marketing is something new? Not even close. It's been a staple in the marketer's toolbox for ages. Here is a brief retrospective of some successful uses of content ...
  Case Studies, Content, Content Marketing
• 5 Must-Read Marketing Blogs (Besides the Daily Fix)Christian Gulliksen
  MarketingProfs blogger Christian Gulliksen names a few of his favorite marketing blogs (besides the Daily Fix). What are yours?
  Blogging, Content
• Stop Surprising And Delighting Customers—Just Solve Their Problems!Linda Ireland
  MrketingProfs blogger Linda Ireland discusses what brings customers back to a brand, creates loyalty, and strengthens financial performance.
  Content
• Keep Your Eye on These 3 Consumer TrendsGuest Blogger
  MarketingProfs guest blogger Cynthia Fedor discusses 3 consumer trends businesses need to keep an eye on: integration, deeper segmentation, & the new creative.
  Content
• Four Ways to Make Branded Content Shareable
  A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  Content, Marketing Tips, Search Engine Marketing, Writing