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• Why Sales Needs Fewer Leads From MarketingDan McDade
  Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is ...
  Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
• Know the 6 Stages of Your Customers' Purchase ProcessGuest Blogger
  MarketingProfs guest blogger Gary Gebenlian shares the different stages of your customers' purchasing process so that you can better reach them.
  Content
• Can We Have Sites Without Annoying Pop-ups & Ads, Please?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this attention-seeking ploy.
  Advertising, Content
• Marketers: Call Them Agents of ChangeHelena Bouchez
  MarketingProfs blogger Helena Bouchez interviews another Daily Fix blogger Elaine Fogel about the importance of letting clients know that change is necessary for business growth.
  Content
• Potential Customers Are Telling You How to Market to Them!Arnie Kuenn
  The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant ...
  Content, Customer Engagement, Market Research, Search Engines, Social Media, Social Networking
• What Your Online Content Can Learn From Public Speaking
  In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...
  Content, Marketing Smarter, Public Speaking
• How to Explain Results From the InternetGuest Blogger
  MarketingProfs guest blogger Brian Whalley explains a 5-slide process for explaining to other folks in your company the results from Internet marketing.
  Content
• Three Ways to Adjust Your Sales Approach in a Content-Drenched Marketplace
  We all know it: Content rules in today's digital marketplace. Prospects expect to find information about any product or service that strikes their fancy—in a matter of seconds. As a ...
  B2B Marketing, Content, Sales
• Latinos Go Mobile, so Go Mobile to Reach LatinosGinger Zumaeta
  MarketingProfs blogger Ginger Zumaeta discusses how to best reach Latinos by going mobile ... and what that means exactly for companies.
  Content
• The Funnel Is Dead, Long Live the Measurable Customer NarrativeJen Evans
  One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date ...
  Collaboration, Content, Customer Behavior, Customer Relationships, Social Media
• Book Review: Maximizing Lead Generation by Ruth StevensCarrie Shearer
  MarketingProfs Carrie Shearer reviews Ruth Stevens's book, "Maximizing Lead Generation: The Complete Guide for B2B Marketers" and shares highlights from it.
  Content
• 7 Back-to-School Must-Reads for the Business BookwormBeth Harte
  MarketingProfs blogger Beth Harte shares her summer reading, including books on reputation, measurement, branding, social media, customer-centric business, and tribes.
  Content, Measurement
• 3 Ways to Improve Marketing & Sales AlignmentGuest Blogger
  MrketingProfs guest blogger Kathy Rizzo discusses how to improve the alignment of your sales and marketing teams by jointly defining success, getting input during campaign development, and having regular feedback ...
  Content, Sales
• Has Personalized Filtering Gone Too Far?Paul Barsch
  MarketingProfs blogger Paul Barsch discusses the importance of algorithms but warns about the dangers of too much personalization when presenting information to users.
  Content, Facebook, Google
• Heroic Acts of Retailism: An Opportunity Wasted?Shelley Ryan
  MarketingProfs blogger Shelley Ryan shares a fantastic experience at Chico's & how the video she used to express her gratitude created more buzz. If only Chico had participated in the ...
  Content
• 7 Ways for Marketers to Maximize Google+ NowMark Ivey
  MarketingProfs blogger Mark Ivey talks about the importance of engaging with Google + & gives 7 easy, vital tips for making the most of the new social platform.
  Branding, Content, Google
• 3 Tips to Get the Baby Boomers to Love YaGuest Blogger
  MarketingProfs guest blogger Paul Prisco discusses how to best reach the baby boomers by offering senior-friendly packaging, type sizes, and icons.
  Advertising, Content
• How to Rev Up Your Email List's Growth through Social SharingStephanie Miller
  MrketingProfs blogger and email expert Stephanie Miller offers ideas adn suggestions for harnessing the power of social sharing to boost your email list.
  Blogging, Content, Facebook, Twitter
• Listen Up, People! Consumers Are Being DupedSteve Olenski
  MarketingProfs blogger Steve Olenski rants about how businesses are now offering the most basic services while making them seem like extraordinary customer service.
  Content
• 5 Lessons Marketers Can Learn from Storage Facilities (Yes, Storage Facilities!)Guest Blogger
  MarketingProfs guest blogger Brandy Olson shares some marketing lessons taken from the storage-facility world.
  Content