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• If Marketing Automation Could Talk: An InterviewCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo interviews Marketing Automation and asks about its purpose, reputation, and the misconceptions regarding its use.
  Content
• The Career-Search Game Changer: Your Video BioWilliam Arruda, Catharine Fennell
  When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your ...
  Career Management, Content, Creativity, Job Search, Videos
• Please Like Us! (Are All Those Facebook 'Likes' Worth It?)Ekaterina Walter
  MarketingProfs blogger Ekaterina Walter discusses how businesses ask for Facebook likes and whether it's best to have many quiet followers or a few active ones.
  Advertising, Content, Facebook
• Five-Star Books: Content Rules by Ann Handley and C.C. ChapmanRoy Young
  If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of ...
  Content, Customer Engagement, Customer Relationships, Marketing Tips, Social Media
• It's Not All About You: How to Strengthen Your Customers' ExperienceLinda Ireland
  MarketingProfs blogger Linda Ireland shares advice from talking to line executives and business leaders about the impact of customer experience on business.
  Content
• Need a Brilliant Brand Strategy? Go See a MovieDuke Greenhill
  Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends ...
  Branding, Content, Customer Engagement, Customer Loyalty, Marketing Smarter
• Is Social Media Content Killing Your Business?Mark Ivey
  MarketingProfs blogger Mark Ivey discusses how to have better bloggers for your business ... which results in better business.
  Content
• Omniture Summit: Where 2,600 Digital Marketers Geek-Out, Party With Lenny Kravitz & Ski on Adobe’s Dime
  MarketingProfs blogger Tobias Schremmer recaps the highlights of the Omniture Summit 2011.
  Content
• Rehashing: The New Boring Marketing ConceptElaine Fogel
  MarketingProfs blogger Elaine Fogel discusses the lack of any new content under the sun and challenges content creators to share tips for new ideas.
  Content, Google, Publishing
• Why 'Free' Content Might Cost You Thousands
  It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on ...
  Content, Copywriting, Small Business
• Facebook Marketing: Six Reasons to Approach With CautionDouglas Karr
  What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to ...
  Content, Customer Service, Marketing Strategy, Marketing Tips, Social Media
• 5 Questions (and Answers) About Social Location MarketingAnn Handley
  The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also ...
  Content
• Is the Web a Zero-sum Game?Matthew Grant
  MarketingProfs blogger and managing editor Matthew T. Grant discusses whether Internet businesses really can adopt the 'winner take all' mentality.
  Content
• Is Bieber Fever Becoming Bieber Overexposure?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if celeb endorsements work.
  Content
• Home Sweet Home: Businesses Bringing Production Back to the U.S.A.Paul Barsch
  MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States.
  Content
• Because I Said So: Who Knows What's Best for Your Product?Alan Belniak
  MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions.
  Content
• You Scratch My Virtual Back, I'll Scratch YoursGuest Blogger
  MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services.
  Advertising, Blogging, Content
• SEO Must-Know Basics: The Hows and WhatsSean Sweeney
  Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, ...
  Content, Keywords, Links, SEO, Website Design
• Your Vendor-Client Relationship: Is It a Love Match?Lauren Fernandez
  MarketingProfs blogger Lauren Fernandez discusses the traits of a healthy vendor-client relationship and tips that she learned from her marketing-savvy father.
  Content
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or LessBill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
  Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines