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• Shame on you, Burson-Marsteller!David Reich
  MarketingProfs blogger David Reich discusses the scandal of allegations regarding PR giant Burson-Marsteller in waging a smear campaign against Google.
  Content, Facebook, Google
• 7 Reasons Your Blog Sucks (and What to Do About It)Mark Ivey
  MarketingProfs blogger Mark Ivey gives you the 7 main reasons why your blog sucks (it's the content) & offers ideas for making it an engaging, interesting read.
  Blogging, Content
• 5 Email Marketing Trends You Can't Ignore (& How to Take Advantage of Them)Verónica Jarski
  MarketingProfs blogger Veronica Maria Jarski recaps Loren McDonald's class at MarketingProfs University about the top 5 email marketing trends & what to do about them.
  Content, Facebook, Twitter
• Hello, Glamour, Glitz, and Bling: Hello Kitty!Ted Mininni
  MarketingProfs blogger Ted Mininni chats about the importance of brands to push into new categories of products in order to remain fresh, modern, and loved.
  Content
• You Never Write, You Never Call: Some Advice from Mom to Johnson & JohnsonGuest Blogger
  MarketingProfs guest blogger Gregg Lipman discusses Johnson & Johnson's current image problems and mishandling of vital information regarding their brands.
  Content
• Google Gets Emotional When Telling Stories ... And So Can YouGavin Heaton
  MrketingProfs blogger Gavin Heaton shares how storytelling matters to every business and uses Google's heart-tugging Dear Sophie video as an example.
  Advertising, Content
• Despicable Them: Rising Above a Rotten ReputationKimberly Smith
  Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
  Brand Equity, Case Studies, Content, Creativity, Keywords, Reputation Management, SEO, Social Media
• Two Content No-Nos for Your Blog
  "On one of my recent trips on the Content Revolution Tour with the great Ann Handley of Marketing Profs," writes Becki Dilworth at the Bridgeline blog, "I found myself hanging ...
  Blogging, Content, Small Business
• Build a Better Customer Experience (& Build More Business)Paul Barsch
  MarketingProfs blogger Paul Barsch discusses BMW's "Dream It, Build It" program and how the customization of its cars leads to an enhanced customer experience.
  Content, Personalization
• 3 Ways to Ditch the "And" in "Sales and Marketing"Carlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares 3 ideas for ditching the "and" in "sales and marketing" so the department is one focused team with the same goals.
  Content, Measurement, Sales
• Customer Service: Is There Anybody Out There?Guest Blogger
  MarketingProfs guest blogger Jason Miller shares vital tips for providing solid customer service.
  Content
• Facebook Deals: Why the Network is the Big DealPaul Fabretti
  MrketingProfs blogger Paul Fabretti gives the scoop on Facebook Deals and what this means for the current couponing giant, Groupon.
  Content, Facebook
• What’s the Worst Marketing Advice You Ever Received?Megan Leap
  MarketingProfs blogger Megan Leap shares some of the worst marketing advice received, courtesy of the MarketingProfs Facebook group, and asks readers to share.
  Content, Facebook
• Five Steps to Optimized New-Business Prospecting ListsJenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Content Fuels Social Media Interaction
  Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
  Content, Links, Nielsen Data, Research Summaries, Social Media
• Hustling, Hobnobbing & Hydrating on a Book Tour: An Interview With Ann HandleyVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski interviews chief content office and "Content Rules" author Ann Handley to get the scoop on being on a book tour.
  Content
• Is Empire Avenue evil?Drew McLellan
  MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and social media personalities.
  Content, Facebook, Twitter
• The Video Mash-up, Losing Control & Loving Every Minute of ItTed Page
  MrketingProfs blogger Ted Page explains the value of a video mash-up and offers an example of a video that his company mashed-up.
  Content
• How to Build Marketing Content Around B2B Buying Triggers
  There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of ...
  B2B Marketing, Content, Marketing Strategy, Marketing Tips
• Give Credit Where Credit Is DueGuest Blogger
  MarketingProfs guest blogger Justin Dougherty discusses attribution and how the process of assigning credit for a conversion should reflect how people work.
  Content