Branding

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• Most Marketers Monitor Social Media, Few Fully Satisfied
  Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied ...
  Branding, Research Summaries, Social Media
• Seven Simple Ways You Can Strengthen Customer Relationships
  A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep ...
  Branding, Customer Relationships, Marketing Plans, Marketing Smarter, Marketing Tips
• Digitally Savviest Magazine Brands: Time, People, Self
  Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to ...
  Branding, Channel Marketing, Digital Marketing, Research Summaries
• 7 Ways for Marketers to Maximize Google+ NowMark Ivey
  MarketingProfs blogger Mark Ivey talks about the importance of engaging with Google + & gives 7 easy, vital tips for making the most of the new social platform.
  Branding, Content, Google
• Digital Loyalty Strategy in a New Landscape, Part 2 [Video]
  In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore users' needs, reaching the right audience with the right messages, and ...
  Branding, Customer Loyalty, Digital Marketing, Marketing Smarter
• Facebook: Brands Should Target Friends of Fans
  Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that ...
  Branding, Facebook, Research Summaries, Targeting
• Brands and Social Media: The Rise of Social Advertising
  Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and ...
  Advertising, Branding, Research Summaries, Social Media
• Invite Customers to a Never-Ending Talk at the Kitchen TableGuest Blogger
  MarketingProfs guest blogger Andrew Reid discusses the importance of getting direct, honest information from customers and clients face to face.
  Branding, Content
• Why Digital Loyalty Matters, Part 1 [Video]
  In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of ...
  Branding, Marketing Tips, Social Media, Videos
• Embrace Irrationality: A Human- vs. Customer-Centric Approach to MarketingJeremi Karnell
  Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to ...
  Branding, Customer-Centric, Customer Engagement, Marketing Smarter, Marketing Tips
• How to Keep Your B2B Brand Creative From Becoming Bland CreativeGuest Blogger
  MrketingProfs guest blogger Terry Sylvan discusses five ideas for preventing your B2B branding from being too boring.
  Branding, Content
• Does the PGA Brand Need a New Rivalry?Ted Mininni
  MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA brand.
  Branding, Content
• Twitter Users Want Brands to Respond to Their Questions
  Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they ...
  Branding, Research Summaries, Twitter
• More Brands Adopting Lifecycle Email Marketing
  Many companies are realizing that batch-and-blast email marketing is no longer effective: 46% say they have already implemented automated, event-triggered, email marketing programs and, among those not currently running such ...
  Branding, Email Marketing, Research Summaries
• 10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]
  We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips ...
  Branding, Channel Marketing, Collaboration, Content, Marketing Tips
• Why You Should Match a Brand's Marketing to Its Stage of LifeDave Matli
  Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how ...
  Brand Awareness, Brand Equity, Brand Positioning, Branding
• BMW, Clinique, Audi Top Luxury Brands on Facebook
  BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook ...
  Branding, Facebook, Research Summaries
• Tradigital Values: Reconciling Traditional and Digital MarketingRob McCready
  Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your ...
  Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips
• How to Use Customer Experience to Differentiate Your BrandWayne Marks
  Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll ...
  Brand Positioning, Branding, Customer Behavior, Customer Experience
• Female Bloggers Eager for Brand Sponsorships
  Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached ...
  Blogging, Branding, Collaboration, Research Summaries, Women