Small Data

Small Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• Small Data Plays a Big Role in Predictive AnalysisLoretta Jones
  Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical.
  Big Data, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Analytics, Small Data
• Three Big Digital Analytics Mistakes That Marketers MakeJoshua Reynolds
  Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy.
  Data, High-Tech Marketing, Marketing Analytics, Marketing Challenges, Small Data
• What Is Bad Data Costing Your Company?Henry Schuck
  A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is ...
  Big Data, Data, Digital Marketing, High-Tech Marketing, Lead Quality, Marketing Tips, Small Data, Time Management
• Big Data Has Arrived, but Big Insights Have NotKoen Pauwels
  Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? Here's a look at two big misconceptions regarding Big Data.
  Big Data, Customer Relationships, Data, Small Data, Social Media