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• Marketing Smarts Podcast: Frank Days on Agile MarketingMatthew Grant
  MarketingProfs's Marketing Smarts podcast host Matt T. Grant interviews Frank Days, practitioner of Agile Marketing, to learn how it helps folks work together quickly to get more done.
  Content
• What a Blockbuster Film Reveals About Changing Consumer AppetitesGuest Blogger
  MarketingProfs guest blogger Duke Greenhill discusses how the blockbuster "Rise of the Planet of the Apes" capitalizes on people's ability to feel sympathy for digital creations and how marketers can ...
  Content
• How to Increase Web Traffic via Organic SearchAshley Cotter-Cairns
  Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]Brent Walker
  Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. ...
  Content, Customer Relationships, Marketing Smarter
• Crunch the Numbers to Help Execs Learn the Value of Social MediaRon Ploof
  MarketingProfs blogger Ron Ploof gives a quick overview of how execs favor traditional media and how to use numbers to gear their interest towards social media.
  Content
• Optimize for Bing: Four Key Tips
  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• How to Be a Successful Anti-Engager
  Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  Content, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media
• 3 Reasons Video Isn't as Scary as it SeemsCorey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin takes the fear out of the biggest reasons people avoid filming videos: thinking it needs to be perfect, you have to do it yourself, and worrying ...
  Content
• Are You Ignoring a Segment of Your Audience?Ted Mininni
  MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target audience for years and now realizes the profits to be ...
  Content
• What's the Best Marketing Advice You Ever Received?Megan Leap
  MarketingProfs blogger Megan Leap asked the MarketingProfs Facebook and LinkedIn group, "What's the best marketing advice you received?" And the fantastic tips rolled in!
  Content
• How to Get Your Creative Approved [Video]Brent Walker
  You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? ...
  Content, Creativity, Customer Satisfaction, Videos
• How Communities Are Changing Marketing (And Four Community-Building Lessons)Jen Evans
  Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ...
  Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Reputation Management, Social Networking
• The 6 Most Important Online Marketing Metrics EverGuest Blogger
  MarketingProfs guest blogger Jim Sterne outlines the six most important online marketing metrics that every marketer should start using today.
  Content
• Jason Falls: 'No BS' in Print, in Person, OnlineAnn Handley
  There are some people who naturally lack the capacity to spew Children. Old people. Dogs. Your spouse if you’ve been together long enough. Most members of the clergy. George Washington. ...
  Content
• The Rise of E-readers: Two Huge Marketing ImplicationsPaul Barsch
  MarketingProfs blogger Paul Barsch discusses the marketing implications of the growing popularity of e-books. The biggest factors are: the long tail and pricing.
  Content
• Top Tips for Multicultural MarketingDarren Megarry
  Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls many endure when marketing to growing ethnic groups.
  Content, Customer Engagement, International Marketing, Marketing Smarter
• Ditch B2B and Think B2P (Business to People)Carlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo discusses how B2B companies have lost sight of the fact that they are dealing with people.
  Content, Sales
• How to Avoid Making Razzies-Worthy VideosMatthew Grant
  MarketingProfs blogger Matt T. Grant shares a video from the "How to Shoot Video that Doesn't Suck" author who will kick off our upcoming Video Marketing Made Simple course.
  Content
• 5 Ideas for Creating Sales-Driving Thought Leadership ContentMegan Leap
  MrketingProfs blogger Megan Leap offers five tips for producing great thought leadership content.
  Content
• The Secret to Shorter, More Effective Messaging
  Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product ...
  Content, Customer Engagement, SEO