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• 4 Steps to Launching a Successful Twitter ChatSteve Woodruff
  MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up party.
  Content, Twitter
• Did Ben & Jerry’s Do the Right Thing at the Right Time?Ted Mininni
  Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label its ice cream and frozen yogurt as “All Natural”? There’s ...
  Content
• 11 Ways to Restate Problems to Get Better SolutionsPaul Williams
  When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the ...
  Content
• When Is It OK to Sell a Substandard Product?Paul Barsch
  With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services. Yet, that’s exactly what happened leading up to the 2008 financial ...
  Content
• Where’s Waldo? Get Found on LinkedInHelena Bouchez
  MrketingProfs blogger Helena Bouchez shares tips by LinkedIn black belt Mark Amtower about how to get found on LinkedIn.
  Content, LinkedIn, Positioning
• Corporate Blogging Basics: Think Like a ReporterGuest Blogger
  MarketingProfs guest blogger Ted Diederich discusses the four Ws and an H for writing corporate blog posts.
  Blogging, Content
• High Fructose Corn Syrup: In Search of a Name ChangeTed Mininni
  MarketingProfs blogger Ted Mininni discusses how high fructose corn syrup wants to be known as corn sugar from now on.
  Branding, Content
• 5 Things to Know Before Buying Marketing AutomationCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares his five tips of what to keep in mind before you buy marketing automation.
  Content, CRM
• Walking a Mile in Their Customers' BootsJeanne Bliss
  MrketingProfs guest blogger Jeanne Bliss discusses how USAA's empathetic approach to customers consistently wins them business and accolades.
  Content
• Content Quality (Not Quantity) Builds Social Media Influence
  Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and ...
  Content, Research Summaries, Social Media
• Co-branding Healthy Oatmeal With ... Cinnamon Rolls?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses Cream of Wheat's co-branding cereal with Cinnabon.
  Content
• Knowing Every Link in Your Supply ChainPaul Barsch
  MarketingProfs Paul Barsch shares thoughts about how companies are listening to consumers' demands to know where and how products are produced.
  Content
• 3 Social Media Measurement Tips From #TechChat With Andrew SpoethMegan Leap
  MarketingProfs blogger Megan Leap shares the top three tips from TechChat with Andrew Spoeth.
  Content
• A Louder Message Isn’t a Better MessageAlan Belniak
  MarketingProfs blogger Alan Belniak shares his thoughts about noisy, pointless ads and how to make your message heard through the clutter.
  Content
• Are Referral Fees the New Word-of-Mouth Marketing?Elaine Fogel
  MarketingProfs blogger Elaine Fogel discusses whether one should pay for referrals.
  Content
• HP Business Answers: Your office in a backpackMatthew Stibbe
  MarketingProfs guest blogger Matthew Stibbe shares tips from HP Business Answers about mobile working and productivity on the move.
  Content, Technology
• 6 Tips for Building a More Creative CompanyPaul Williams
  MarketingProfs blogger Paul Williams discusses six tips for building a creative company.
  Content
• Take Action After Collecting FeedbackVerónica Jarski
  MarketingProfs guest blogger Eran Savir, vice president of products at Kampyle, shares five tips for acting on customer feedback.
  Content
• Doing the Unexpected: Proctor Takes a GambleTed Mininni
  MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with Panda Express.
  Branding, Content
• 10 Ways to Use Technology to Enhance MarketingMatthew Stibbe
  MarketingProfs guest blogger Matthew Stibbe shares tips and strategies from HP Business Answers about ways you can use technology to enhance your marketing.
  Content, Technology