Finance

Finance: How-to articles covering the latest marketing tactics, tips, and strategies.

• Marketers Must Learn Martian (AKA, the Language of Business)Heather Fitzpatrick
  Marketing professionals and their nonmarketing counterparts, particularly those who come from a finance background, might as well be denizens of different planets. But they can communicate. Here's how.
  Career Management, Chief Marketing Officer, Finance, Management, Marketing Challenges, Marketing Operations, Metrics, ROI
• Bridging Marketing and Finance: Don't Get Lost in TranslationLaura Patterson
  Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
  Business Intelligence, Career Management, Chief Marketing Officer, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Finance, Management, Measurement
• Optimism Abounds for 2013; Finances Top of MindLenna Garibian
  Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than the previous one, up 8 percentage points from the 72% ...
  Customer Behavior, Finance, Research Summaries
• The Six A's of Marketing Performance Management [Infographic]Laura Patterson, Julie Schwartz
  What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: ...
  Brand Management, Finance, Marketing Analytics, Marketing Automation, Marketing Operations, Marketing Strategy, Sales, Thought Leadership
• Can Finance’s Image Be Fixed?Paul Barsch
  MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years.
  Branding, Content, Finance