Copywriting

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• Market Like a Native
  If you were to talk to a sixth grader about blogs or social networks or streaming video, you'd be having a conversation with a first-generation "digital native." While the rest ...
  Copywriting, Customer Engagement, Marketing Inspiration, New Media, Social Media
• Why Don't You Click With Me?
  Chances are good that fewer than 15 percent of your list clicked on at least one link in your last email. "Think about that," says Mark Brownlow in a post ...
  Copywriting, Customer Engagement, Email Deliverability, Email Marketing
• Chew on This
  What do kids—and, maybe, you—like about Bazooka bubble gum? It could be the flavor, or perhaps the size of its bubbles, but we'll bet it has more to do with ...
  Copywriting, Marketing Inspiration, Product Marketing
• Click, Click, Cha-Ching!
  The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  Copywriting, Creativity, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing
• Good Copy, Bad Copy
  We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when ...
  Copywriting, Small Business, Writing
• Copywriters: Big Brother Is Watching
  When you hear the name George Orwell, you probably think of books like 1984 and Animal Farm. But the philosopher-author also penned a 1946 essay called "Politics and the English ...
  Copywriting, Small Business
• Mary, Mary Quite Contrary
  "Nobody loves email marketing more than I do," says Gary Levitt. "But even I admit that within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position." Regardless of how ...
  Copywriting, Email Marketing
• Whoa! You're Scaring Me.
  Careful how you say that! When introducing a new product whose usage may involve a slight risk, research is showing that a positive message is paramount. Many new products carry ...
  Ad Copy, Copywriting, Customer Behavior, Market Research
• You Bored Me at Hello
  In a post at the Marketing Interactions blog, Ardath Albee discusses the potentially calamitous effects a bad first sentence can have on your email campaigns. She highlights typical errors with ...
  Copywriting, Email Marketing
• Talk to Me—Less
  Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce ...
  B2B Marketing, Copywriting, Newsletters
• We're Short on Euphemism Today
  We live in an age of euphemism. A used car isn't "used," it's "pre-owned"; we're sold "bathroom tissue," not "toilet paper"; and no marketer in her right mind would dream ...
  Copywriting, Marketing Inspiration
• Open Me. Now.
  YES! Thanks for clicking! Question: Did you open this because the subject line was just too good to ignore? That's what every emailer hopes for, anyway. After all, an email ...
  Copywriting, Email Marketing, Email Subject Lines
• Through with Buzz(words)
  In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid ...
  Copywriting, Small Business, Social Media, Writing
• Dumb It Up, People
  You've just used the restroom at Disneyland, and are approaching the sinks when you have a slight moment of anxiety. What exactly are you supposed to do with the faucet ...
  Copywriting, Customer Experience, Marketing Inspiration
• Put Your Words to Work
  Ardath Albee has a word for the marketing copy that loiters at your website without any clear goals or ambition: Unemployed. "[C]ontent, to be of value to anyone, must do ...
  Copywriting, Small Business