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• Not Your Granddaddy's CadillacTed Mininni
  Let's face American car manufacturers are in a major funk, and have been for some time. Cadillac, though, has been a bright spot. Talk about an iconic American brand that ...
  Content
• Air Travel Is Not a Gender-Specific FrustrationAndrea Learned
  I read Joe Sharkey's New York about American Airlines new women-specific web yesterday, rolled my eyes at all of the obvious blunders on said site, and put it on my ...
  Content
• Seven Secrets to Being as Happy as a HairdresserScott Baradell
  It might surprise you to know that, of all the workers in the world, hairdressers are the happiest. Hairdressers are happier than lawyers, doctors, accountants -- and marketers. "How come?" ...
  Content
• A Primer for Building Online CommunityToby Bloomberg
  From of the 1980s to , Second and Daily almost 30 years later, people have created valued relationships online. When blogs entered the virtual scene they provided an opportunity for ...
  Community, Content
• The Times They Are a-Changin': Announcing a Free MarketingProfs EventAnn Handley
  Dylan was The times they are a changin'... And he was prophetic, too, at least as relates to marketing. What was true then is also true There have never been ...
  Content
• Your Company Blog Sucks, Now What?Mack Collier
  How many times have we seen a company do this? They start blogging, and their initial efforts are less than spectacular. We forget that many of us had the same ...
  Blogging, Content
• The Many Advantages of ExportingLaurel Delaney
  Exporting offers all sorts of advantages, from increasing sales and profits to creating jobs and fostering wealth. But there are other ways in which exports help our For example, global ...
  Content
• Why Simplicity Is Essential to Web DesignGerry McGovern
  Simplicity is highly overrated, according to Donald , a design thinker I very much "I'm a champion of elegance, simplicity, and ease of use," Norman writes. "But, as a business ...
  Content
• The Easy Bravado of Brand ImageryAndrea Learned
  If, as good info-gathering marketers, we were to evaluate another brand's marketing efforts solely on their big-picture imagery in glossy magazines, we'd probably miss the point -- for luxury brands ...
  Content
• Green in ChicagoTed Mininni
  A new idea has taken root in Chicago–bully for that city! According to Business Week, Chicago's Green will be the first shopping center in the U.S. for environmentally responsible and ...
  Content
• Word of Mouth Isn't About Tools, It's About YouLewis Green
  We talk a lot about Word of Mouth. Usually it is in the context of Web 2.0. Whether you believe Word of Mouth is just being discovered as a marketing ...
  Content, Email, Word-of-Mouth
• 'Suite' Customer ServiceElaine Fogel
  As I entered my hotel suite on last week's business trip to Lincoln, Nebraska, I discovered the nicest note on my pillow. It was a simple message, but one that ...
  Content
• Targeting the People Who MatterMack Collier
  Recently I had a marketing group contact me about helping their client with a music promotion. They were working with a band that wanted to give away CDs to music ...
  Blogging, Content
• Happiness Is a Pocket Full of Cash... or Maybe NotLewis Green
  The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I replied, "I like it that we are not so structured ...
  Content, Networking
• How to Get Rid of Certain MarketersAllen Weiss
  As someone who has dedicated themselves to marketing for the past 20 years, you might find it surprising to hear that I really don't like certain marketers. These are the ...
  Content
• Pursuit of the Authentic: Hollywood StylePaul Barsch
  In a day and age of rapid commoditization and "me-too" products and services, it's good to see the pursuit of the authentic product service is alive and well–even in In ...
  Content
• 2 Kinds of EnterprisesLaurel Delaney
  In the future, there will be two kinds of those that go and those that Why? You can find out Don't let the length of the manifesto put you off. ...
  Content
• McKinsey Reports Businesses Loving Web 2.0... Except BlogsKarl Long
  Putting People First posted about a survey that strategy consultancy McKinsey just with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from Only of ...
  Blogging, Content
• Second Life: Clunky, Complicated... and Yet CompellingAnn Handley
  Kris Hoet at Belgium's Cross the Breeze wrote recently looking for answers to eight frequently asked from advertisers, dealing mostly with social media and online marketing. He and Phillipe from ...
  Content
• New York TImes: Cool Kid WannabesBL Ochman
  A front page story in Monday's New York covers the weeks-old story of threats against blogger Kathy , and describes the blogosphere as a nasty, wild and wooly place filled ...
  Blogging, Content