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• Will You Take Your Own Advice in These Tight Times?Lewis Green
  In 1998, I worked as the internal communications manager at the Starbucks Support Center in Seattle. It was time for me to move on, when one day former co-workers from ...
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• Procter & Gamble Competing Against Itself?Ted Mininni
  The Financial Times recently published a short article, P&G web move is challenge to , which piqued my interest from the opening "Procter & Gamble is testing its ability to ...
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• Crowds Have No Leaders!Paul Dunay
  The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete But what is missing ...
  Advertising, Branding, Content
• When PR's Power Is a Foreign ConceptSusan Solomon
  I've had some existential moments during my stint as a public relations lecturer in Armenia. I've been wondering if I've had any impact. Although I arrived knowing public relations is ...
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• Be a Hero - Give Something Back this Holiday SeasonElaine Fogel
  Want to be a hero in your customers', employees' and clients' eyes? Here's a great way to shine as a good "corporate" citizen. This holiday season, especially during this tough ...
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• Do I Smell... Lanolin?Jonathan Kranz
  If we all believe we need to be the "Purple Cow," why do so many marketers behave like sheep? If it's so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many ...
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• Newspapers' Problems Are Our Problem, TooDavid Reich
  If you're not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems facing the nation's newspapers have no impact on David Carr, ...
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• Social Media Requires Time, Not MoneyMack Collier
  It's no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to ...
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• Retailers On Board with 'Shopper Marketing'Ted Mininni
  Retailers are shifting some of their conventional marketing spend–away from media to "shopper marketing." This trend has been developing for while now, and lately it seems to be coming to ...
  Content
• Redefining the Role of the CMOPaul Dunay
  Here are the highlights of a Panel at the Media Convergence * Jeff Hayzlett .... Chief Business Development Officer, Eastman * Russ Klein .... President Global Marketing Strategy, Burger * ...
  Advertising, Branding, Content
• Q&A with a Corporate Blogger: Debbie Curtis-Magley, UPSMichael Rubin
  Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that already exists about your brand, and responding to comments in ...
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• Can Mathematical Modeling Be Trusted?Paul Barsch
  Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) ...
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• Show the World What's InsideMario Vellandi
  Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What's campaign by Seventh , I'm in real awe of their efforts. The ...
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• TV Is Dead (but That's Good News for the Marketer!Paul Dunay
  This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Audience fragmentation has made media planning a much more complex process ...
  Advertising, Content, TV
• Something Old, Something New at the Digital Marketing MixerAnn Handley
  Eight years ago, in the spring of 2000, a company I co-founded called ClickZ held a two-day on email marketing at the Charles Hotel in Cambridge, MA. This guy from ...
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• Free 2.0, Sponsored by...Valeria Maltoni
  Free is not a benefit. It's a feature. We think it's a benefit because we know what we offer has value. It benefits from our experience and it's designed to ...
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• Vlogging with Doug SimonPaul Dunay
  Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that I first met ...
  Content
• Turning Loyal Customers Into VIPsLewis Green
  We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. ...
  Content
• Digital Marketing Mixer Wrap-up: Don't Overthink Social MediaMack Collier
  Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. ...
  Content
• The Social Media HandymanPaul Chaney
  Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her blog. Of course, I ...
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