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Challenges Q&A: How-to articles covering the latest marketing tactics, tips, and strategies.
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Five Tips for Small B2B Companies That Depend on Big Channel PartnersRobbie BaxterIt's a challenge faced by hundreds of small companies: how to get the CXO of a Fortune 1000 company to consider its product. One effective strategy that helped get companies such ...
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Selling Pork in the Age of Swine FluThe MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... ...
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Marketing Challenge: Three Ways to Fire up the TeamHank StrollThis week, how do you create a sense of urgency when comes to contacting prospects and following up with clients? Join the conversation!
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How-to Articles
What 600 Marketing Ops Pros Say About the State of Their ... by Mike Rizzo
How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap by Angela Hill
Five Marketing Strategy Frameworks to Choose From for Business ... by Cynthia Kristensen
The Secret to Scalable B2B Marketing and Sales: Business ... by Mike Hakob
Balancing Personalization and Data Security: Essential ... by Michelle Suzuki