Customer Behavior

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• Target Jim and Mary
  Research has uncovered quite an interesting effect that guides customer brand choices. They call it the "name letter branding effect." The NLB effect shows that customers are more likely to ...
  Customer Behavior, Market Research, Naming, Targeting
• Help Me Out, Here
  Customers often want advice when making decisions—particularly if they involve an emotional element. So, they seek the opinions of friends, colleagues, and marketers. Now research is showing that they also ...
  Customer Behavior, Market Research, Sales
• Whoa! You're Scaring Me.
  Careful how you say that! When introducing a new product whose usage may involve a slight risk, research is showing that a positive message is paramount. Many new products carry ...
  Ad Copy, Copywriting, Customer Behavior, Market Research
• Oh, Behave.
  It's knowing where prospects are—and how they behave—that's paying off for today's New Media marketers. Their advertising dollars are in hot pursuit of a fragmented audience that now receives thousands of channels ...
  Customer Behavior, Interactive Marketing, New Media, Social Media, Targeting
• I Remember You
  As we mentioned last week, customers like to be woo'ed and won. Here's another way to look at it, with memory and immediacy each playing a part. This bit of ...
  Brand Awareness, Customer Behavior, Market Research
• You Woo Me, But Can You Win Me?
  The attributes and benefits of your brand can vary in how tangible they are to consumers. And that can affect buying decisions. A product's intangible attributes are abstract—like quality, prestige, ...
  Customer Behavior, Market Research, Product Marketing
• So Many Paths to My Heart
  More than 50 years of consumer research suggests that when dealing with product types that consumers really care about, there are at least 5 ways marketers can encourage customers to ...
  Customer Behavior, Market Research
• You Lookin' at Me?
  We know that consumers' choices in retail stores are affected by what they see on the shelves or racks. But now come reports that their choices are also affected by ...
  Customer Behavior, Market Research
• Who Says You're So Hot?
  Marketers may try to distinguish their products from those of their competitors by engaging in comparative advertising. (X Detergent cleans 25% more loads than the leading brand!) But be careful when ...
  Customer Behavior, Market Research
• i can sell just like you
  For customers, web-based shopping can be lonely and impersonal—not like shopping in stores, where they can chat with salespeople, tell them more about what they're looking for, and get advice ...
  Customer Behavior, Market Research, Sales