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• Marketers Who Give a DamnJonathan Kranz
  I'm getting ready to leave Santa Barbara at the end of the Finders, Keepers After two wonderful days of presentations, this is the most important thing that's coming home with ...
  Content, Networking
• When the Presentation Doesn't Go WellJonathan Kranz
  I'm enjoying the second day at MarketingProfs Finders, workshop and I've noticed something The best presentations have lots of "lumps" in them. Instead of proceeding smoothly from point to point ...
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• Designing a Household of Linked AppliancesMark Vanderbeeken
  Recognising that the role of appliances is moving away from their traditional places in the kitchen and laundry room, decided to explore a household of linked This involved two major ...
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• How Do You Know When Your Copy Sucks?Jonathan Kranz
  Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs' Finders Keepers two-day intensive marketing An hour after landing, I was ...
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• Toward Ethical Word of MouthAnn Handley
  I've been trying to prod my friend Andy Sernovitz, who heads the Word of Mouth Marketing , to write something for this blog, but he's constantly blowing me He's air ...
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• The Marketing CrosswalkSara Holoubek
  One of the best things about living in Manhattan is that pedestrians rule. Well, except when you are the driver. While I walk just about everywhere, I seem to forget ...
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• What If the Search Engines Vanished?Eric Ward
  I type this from a Web conference in Boston, where everyone remains obsessed with search engine Those of you who know me or have read my columns over the past ...
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• Innovation, Creativity, Design: What It All Means to BusinessTed Mininni
  "What excites me. . .is the way these kinds of companies have chosen to implement innovation inwardly. . . reinventing the way they think, their business processes, internal operations and ...
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• Smell the ComfortWilliam Arruda
  Branding is more and more becoming a multi-sensory And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably ...
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• Are You Tapping the Collective Intelligence?Gerry McGovern
  Collective intelligence will be a key competitive advantage in the 21st Never before has there been a better medium to tap the collective intelligence than the The very first issue ...
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• How Much Money Should You Make?Ann Handley
  Boston-based Aquent and the American Marketing Association (AMA) today announced the launch of this year's Compensation Survey of Marketing Professionals. And the news seems mostly The survey–details of which are ...
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• Do Women Sell Better to Women?Andrea Learned
  This past week or so, the topic of saleswomen vs. salesmen has come up a few times, and then a friend forwarded this Wall Street piece to me titled "Car ...
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• How Do You Pick a Product for Export?Laurel Delaney
  When it comes to exporting, you cannot be all things to all Decide on something. Then stick with it. But how do select a product for What gives you the ...
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• Celebrate When Online Spending Hits 10%Eric Frenchman
  I'm surprised this is news, but it is after a long On the front page of the Wall Street Journal there is a featured article called Once-Wary Industry Giants Embrace ...
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• Moving from Mass Market to the "Massive Market"Karl Long
  The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the billions of interconnected customers that are just waiting to self-select ...
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• Morning In AmericaEric Frenchman
  Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad and that marketers better get ready for ad inventory in the fall, especially in ...
  Content
• "We wish Google didn't exist."Seth Godin
  That was the phrase that got my I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content ...
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• Instant Information GratificationMark Vanderbeeken
  Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the the first of the first, the healthiest of the healthiest, ...
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• Marketing in the Car BusinessSeth Godin
  Ford's North American marketing chief, Cisco Codina, quoted in today's Times, "There will always be early Actually, Cisco, the folks you mean to be talking about are "early adopters." And ...
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• Opening Doors Without Key(word)sJonathan Kranz
  It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's why the Web can be so powerful .... it's just ...
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