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• Your Social Media Strategy Starts with MonitoringMack Collier
  If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google Blog Search, Summize, and Before you ...
  Content
• Fundamental Shift in Making & Marketing Snacks to KidsTed Mininni
  A recent Washington Post article caught my Sweet ," Under Siege, Companies Begin Replacing Familiar Junk Food Pitches and The first paragraph is especially telling. "An industry that has been ...
  Content
• Some People Succeed in Spite of ThemselvesElaine Fogel
  It amazes me how some people and organizations succeed even when they screw up. Many of us at MarketingProfs have discussed the need for consistency in building a solid brand. ...
  Content
• White Papers, Lead Gen, New Rules of PR and Marketing!Nettie Hartsock
  This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's Michael Stelzner ...
  B2C, Content, Facebook
• Does Your Left Hand Know What the Right Hand Is Doing?Mark Goren
  In business, a consistent experience is often the key to establishing comfort among your consumers. While I'm not suggesting that you shouldn't surprise them by going above and beyond their ...
  Content
• Unleash Your Community on the Election!Paul Dunay
  One of my most trusted friends and mentors recently joined a very intriguing company called .... SuccessFactors (stock symbol ). They specialize in HR software with a SaaS product that ...
  Content
• The Gender Role-Changing RealitiesAndrea Learned
  I've talked with a lot of men lately about gender roles and stereotyping, and those issues come up in their personal and work lives. Most of them have said, after ...
  Content
• MarketingProfs B2B Forum: LinkedIn, Facebook, Twitter and MoreNettie Hartsock
  This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was ...
  Content
• MarketingProfs B2B Forum: Secrets and Lies -- What's Really Working in B2B CreativeNettie Hartsock
  Nancy Harhut presented, "Secrets and What's Really Working in B2B Creative" and covered the most common misconceptions about business-to-business creative and provided tips for identifying those lies and reinvigorating direct ...
  Content
• MarketingProfs B2B Marketing Forum: It's all About the PeopleNettie Hartsock
  We're all gathered at the MarketingProfs B2B Marketing Forum 2008 in Boston where it's nearly 90 degrees today! The morning kicked off with a great intro by Roy Young and ...
  Content
• How to Add 10 New Clients in the Next 12 MonthsLewis Green
  Social and Social can be effective tools for growing our businesses when they are part of our marketing mix. However, if they are the sole source of our marketing plan, ...
  Content
• Does Plurk Mean Micro-Blogging Is Here to Stay?Mack Collier
  And , we have all been talking about over the last week or so. And while many of us are talking about the site, I think the key point here ...
  Content
• MarketingProfs Podcast: Do You Have to Lie to MarketJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss spinning a PR Crisis, Marketers as deceivers and liars, and the Google Dance..... all that and more in this Marketing Over Coffee, a ...
  Content
• Wanna Learn About Social Media?Scott Monty
  There's an interesting experiment going on - well, if you're reading this any time after AM EDT on June 6, 2008, it already has finished - that involves five prominent ...
  Content
• Brand As A DialogPaul Dunay
  An interesting study from the University of Texas recently showed that the typical information posted on social networking sites .... favorite books, movies, music, and quotes; major; hometown; and similar ...
  Branding, Content
• Are Marketing and Mathematics Getting Married?Paul Barsch
  Think marketing doesn't have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are ...
  Content, Segmentation
• MarketingProfs Podcast: What Separates Bulk Email from Sleazy SpamJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss why bulk commercial email is different from spam, what's going on with Social Media Consultants, and how to monitor your brand on the ...
  Content
• Online, Ideas Can Spread at the Speed of... PlurkMack Collier
  Have you heard of Plurk? Well I hadn't, not until very early Sunday morning, when I first saw talk of the micro-blogging site being mentioned on Twitter. Over the course ...
  Content
• Worried About Bloggers Dissing Your Company? Read This.Mack Collier
  Founder Aruni Gunasegaram found herself in a position that any company would dread. She had launched a new product that she had hoped would be well-received by her target audience, ...
  Content
• 'Personality Not Included': A Podcast with Rohit BhargavaPaul Dunay
  What if you placed a call to GM and the CEO answered the phone? You would think perhaps this company is too small to suit my needs. This is why ...
  Content