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• Desperately Seeking Distinction: What's Your Advice?Paul Barsch
  To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students ...
  Content
• 10 Ways to Use a BlogElaine Fogel
  Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An average of of Canadians visited blogs in 2007. And of ...
  Content
• A Real Groundswell Is Brewing in Canada over iPhone LaunchMark Goren
  As the July 11th launch date for the iPhone in Canada approaches, there's a real brewing up here in Canada. The question is, will it be powerful enough to achieve ...
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• Marketing Inertia?Ted Mininni
  Marketing recently conducted an interview with The CMO Council's Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston ...
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• Evernote Is Now PublicDrew McLellan
  I've been an beta tester for the couple months or so and I have to say -- love it! I think of it as a box I carry around with ...
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• Use Social Media for Consideration in B2B MarketingPaul Dunay
  B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social In my opinion, Social Media doesn't easily ...
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• Functional Candy?Ted Mininni
  Back in March, I posted on a new trend in the candy industry that in my view, was quite Caffeinated What's Now, Brandweek reports on a new take on a ...
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• Trust is Most Important Measure for Reputation: The Top Ten US CompaniesValeria Maltoni
  Harris Interactive just released it's 9th Annual of the 60 most visible US companies. Their of consumers say the reputation of corporate America is "poor," but consumers will buy, recommend ...
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• Broadcasting with 'Social' MediaMack Collier
  Lately I've been seeing a troubling trend on some blogs, and especially on Twitter. What I'm noticing is that some well-known and established players in the social media space are ...
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• Writers, Bloggers, and Creative Types: Stop What You're Doing and Watch This!Elaine Fogel
  What is it with the British? They have a monopoly on great humor. This must-see video clip is for all you creative types out there - the writers, producers, bloggers, ...
  Content, Humor
• The Real ROI of BloggingLewis Green
  I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, ...
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• Rendering Real-Time Roaming in RomePaul Barsch
  Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, ...
  Content, Pricing
• Under the Radar with Marketing to Women: Miracle-GroAndrea Learned
  Ever notice how life lessons come when and where you least expect them? Sometimes, the best insights really do emerge, and the person becomes more engaged, when a negative (I ...
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• Unlock your PDFs and Set Them Free: A Podcast with Peter Nieforth of DocmetricsPaul Dunay
  Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have ...
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• The Marketing of Worm PoopTed Mininni
  Entrepreneurialism is alive and well in America. Just ask Tom Szaky, the founder of . His big a commercialized liquid plant food made from biological waste–or as Szaky calls it ...
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• Who's On First?Ann Handley
  There's been lots of great buzz about the MarketingProfs B2B Driving Sales forum. Matt , Greg , Jayne , Amanda , Kirk , Lewis , and " Robert shared the ...
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• Why Are Americans Uptight When it Comes to Sexual Innuendos in Advertising?Elaine Fogel
  Moving to the U.S. has certainly required adjustments on my part. One major thing I've noticed is the difference in sexual attitudes in the American advertising world. What is "no ...
  Advertising, Content
• Social Games: Useful for B2B Marketers?Paul Dunay
  It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online -- almost 217 ...
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• Who Really Gets Social Media?Gavin Heaton
  Sometimes you just have to ask a question and see where it takes you. Twitter started off with the same premise. What are you doing? Eliciting a variety of responses ...
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• MarketingProfs Podcast: Closed Loop Marketing as the Holy GrailJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss closed loop marketing, B2B show wrap up, and Marketing Metrics covering outcomes rather than activities..... all that and more in this Marketing Over ...
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