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• Watch Out for Gary Vaynerchuk: The Social Media 'Meshugana'!Elaine Fogel
  "Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two ...
  Content, Twitter
• Arianna Huffington's Media Space: Is Traditional Journalism Obsolete?Elaine Fogel
  I'm at the MarketingProfs Digital Mixer in Phoenix, where Arianna Huffington just completed her lunch keynote entitled, "Changing the Brave New World of the 'New How Technology is Changing the ...
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• Keywords, Keywords, KeywordsChristian Gulliksen
  Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Don't assume you know the correct keywords to optimize your You want customers, not ...
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• But That Wasn't Spam!Christian Gulliksen
  Our session on what customers think about your email campaigns began with an interesting graph noting that 21 percent of people report permission-based email as spam. Here are the reasons ...
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• Welcome to the Digital Marketing MixerChristian Gulliksen
  Rohit –one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a Have a Tell your story in a few ...
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• Using Email to Improve ProfitPaul Dunay
  Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers .... but actually they Everything has a cost associated with it ...
  Content, ROI
• 9 Questions for Guy KawasakiAnn Handley
  As one of the original employees, Guy Kawasaki is well-known as an entrepreneur in the technology and internet space. More recently, he's become a publisher, too, founding the rumor reporting ...
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• Applying the P&G Formula to a Baseball Team?Ted Mininni
  A in Advertising Age put forth an interesting re-branding proposition. The "Tampa Bay Rays Get a P&G-Style Makeover," caught my eye. After all, it focuses on pro sports as well ...
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• Need to Sell a House? Raffle It!Elaine Fogel
  Looking for a creative way to market your home? I received a call from a local NBC affiliate producer 12 ) asking for an on-air interview. He was looking for ...
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• Going Green with FacebookPaul Dunay
  Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT are available to companies, but what else ...
  Content, Facebook
• Marketers Expecting Cuts During Economic CrisisRoy Young
  A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans and budgets for 2009 as a result of the financial ...
  Content
• When It's Time to Turn Off TwitterAnn Handley
  Don't get me I love with all my heart and soul. But this week, it started to get in the Earlier this week, I spent a day at the New ...
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• Q&A with a Corporate Blogger: Lindsay Lebresco, GracoMichael Rubin
  Have you ever wondered about the real people who run the biggest corporate blogs? We're sitting down with a few to get their thoughts about the broader issues and landscape ...
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• Fair Trade: The New Organic?Ted Mininni
  Now that green products and organics, have made their way into the mainstream, gaining widespread acceptance, are Fair Trade Certified products Hard to say. However, Fair Trade products are increasingly ...
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• Sustainable, Green... What Does It Mean?Mario Vellandi
  With all the hype and rallying going around these couple topics, there's a lot of misconceptions on what they relates to environmental and biological health Social relates to taking or ...
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• The New Conspicuous ConsumerAndrea Learned
  The economy is in a bad way, and consumers are probably not going to be buying much anytime soon. So, is it time for marketers to throw in the towel? ...
  Content
• 50 Powerful Women in Social MediaAnn Handley
  I'm both honored and privileged to be named #1 on the list of the 50 Most Powerful and Influential Women in Social , as tracked and compiled by the Immediate ...
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• The Thrill of the BlogSusan Solomon
  For everyone entrenched in Web 3.0 and beyond, allow me to take you back to when you discovered blogging. Remember the empowerment of having your message spread across the globe? ...
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• Brainy, Bold or Bogus... What Say You On 'W.'?Christina "CK" Kerley
  Yet another week that promises to be chock full of politics is upon us. But this week is different... because this week ends on an opening. That's right, Oliver Stone's ...
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• Marketing Vaseline for Men in a Woman's WayAndrea Learned
  As we bemoan the economy and head into year-end, I sense an undercurrent of a new gender trend in Men are getting comfortable with the opportunities to walk a less ...
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