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• What Does Loss of Customer Trust Actually Cost Companies?Ted Mininni
  We all know that in challenging economic times, consumers are less brand loyal than ever. They'll drop their favorite brands and seek out lower priced alternatives. But what happens when ...
  Content
• Loyalty and Lifetime ValueLeigh Duncan-Durst
  I recently began to wonder how many of the airlines and hotel chains have really considered "Customer Lifetime Value" in the creation of today's largely calendar-driven loyalty programs. Beyond the ...
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• Secrets of Web Analytics: A Podcast with Avinash KaushikPaul Dunay
  Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash , you must hear this podcast ...
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• Marketing Is a Lot Like White SocksLewis Green
  White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can't measure On the downside, ...
  Content, ROI
• The Social Media SpokespersonPaul Chaney
  This is a sequel to my most recent post dealing with company Today, I answer the question, "Should a company have one person as its 'voice' in the market via ...
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• Gonzaga's Zaggy StrategyPaul Williams
  How would you like to drive sales and achieve an all-time company high in product sales? And at the same time, create word of mouth about your product and make ...
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• The Social Media Release from a Marketer's PerspectiveBeth Harte
  There's been a lot of around the social media release (SMR) lately and since it's an upheaval and departure from a 100-year old tradition, I thought I'd share my experience ...
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• Company Blog: Single Spokesperson or Many Voices?Paul Chaney
  I've had a few questions sent my way thus far, including "Should a company blog be written by one person, or several, or by a faceless 'voice?' Should a company ...
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• Cashing In on Small Company IdeasTed Mininni
  An interesting new concept is cropping up these days, according the Wall Street . In a large consumer product companies are looking for the inventive ideas many small business owners ...
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• 2009Peter Kim
  A year that's looming larger each day for social media. Or is Times are tough. Many people may be looking forward to four years of hope and change, but the ...
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• Marketing to MutantsJonathan Kranz
  Frankly, I'm overwhelmed by all the options available for media marketing. That's why it's refreshing to see something simple that About a week ago I got an email from my ...
  Content, Email
• People Want to Connect with People... Not CompaniesMack Collier
  I have a Dell laptop. It's not a particularly impressive machine, in fact you could say it's pretty boring. But I already know that my next laptop is also going ...
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• Social Network Analysis: Hype or Help?Paul Barsch
  Social network (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we'll explore the ramifications of using ...
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• Successfully Engaging Customers with a CausePaul Dunay
  Here's a case study from the Media Convergence via Liz Cahill, VP of Marketing and Communications of Lee Thirteen years ago Lee recognized women were the top consumers of their ...
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• Do Web 2.0 Names Give Traditional Marketers Pause?Lena West
  As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don't play a large part in traditional marketer's dismissal of new ...
  Content, Twitter
• Secrets of Social Media Marketing: A Podcast with Paul GillinPaul Dunay
  There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every If you have ever felt ...
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• 9 In the MorningAnn Handley
  Daily Fix contributor Steve Woodruff runs a series of posts he calls "Five in the Morning." At 5 AM, he 5 blogs or posts or resources that are worth visiting. ...
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• A Warning of Convenience?Lena West
  According to MediaPost's Online Media Daily's article, Say Goodbye To Experimental , a "group of agency and brand executives" believe that brands will not be spending as much on emerging ...
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• Got iPhone Apps?Ann Handley
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• Vampire ColleaguesJonathan Kranz
  I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this Some say it's the inability of marketing to deliver. Some ...
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