Content

Topics » Articles » Content

• A Tale of Two C...ontentsValeria Maltoni
  It was the best of times, it was the worst of times. These are the lines that actor Greg Kinnear uses in the movie Flash of in his court case ...
  Content
• What the Young People Say About Social MediaAllen Weiss
  Once upon a time I wrote a weekly column for an online technology magazine. When new Internet technologies and web sites emerged, I was tasked with predicting their Whenever I ...
  Content
• Marketing Lessons Learned from the F-22 RaptorPaul Barsch
  As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 . Indeed, the F-22 takes advantage of ...
  Content
• Why Social Media Fails in Today's Marketing EnvironmentLewis Green
  Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize results in yesterday's and today's marketing environments. It's about the ...
  Content, Customer-Centric, Metrics, Research
• Marketing Golf: On Par?Andrea Learned
  The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry's core consumer, there may be a ...
  Content
• Social Media Research: Creating a Human-Centric LensToby Bloomberg
  Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past ...
  Content
• I Like Microsoft, But the Company Needs to Grow UpElaine Fogel
  Microsoft has a myopic view of the world. If I personalized the company as a human being, I'd say is self-centered. If it were a child, I'd assume it is ...
  Content
• Are New Customers the Enemy of Success?Jay Baer
  I'm sure you've heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? ...
  Content
• The Next Bailout?David Reich
  As newspapers continue their struggle to cling to life, might they turn to philanthropic sources for much-needed capital? I've been for a while, probably with misplaced optimism, about the future ...
  Content
• CMOs Don't Get Customer Service??? Yikes!Ted Mininni
  According to findings by the CMO Council, as reported in a recent article, CMOs "don't know how to use customer input to improve operations, products and processes." The study, "Giving ...
  Content
• What I Learned at XDriveAllen Weiss
  One of the benefits of being a tenured academic is the sabbatical. This is time when you get to do what you like, and get paid for it. Most academics ...
  Content
• How to Raise the Level of Your 'Twinfluence'Paul Chaney
  I recently had my Twitter influence by and the results said it was apparent but I admit being put off at first. I mean, it sounded "clinical," like a doctor ...
  Content
• Redesigning Your Website: Who's Taking Care of the Content?Gwyneth Dwyer
  You're redesigning your website. Fabulous! Who's taking care of the Yes, yes, of course, you need more intuitive navigation, and your design is tired and needs a facelift, but what ...
  Content
• Why Thought Leadership Marketing is NOT Just Giving Information AwayDana VanDenHeuvel
  "Won't this content that we're publishing be giving away too much to our or "Our customers are going to take this great information that we're publishing and use it to ...
  Content
• Reaching OutValeria Maltoni
  You probably receive your fair share of pitches from vendors at work. Nothing wrong with pitches. A well-crafted pitch is brief, polite, and written taking the seat of the person ...
  Content
• Oscars, Advertising and GoDaddyStephen Denny
  The Academy of Motion Picture Arts and Sciences chooses the Oscar for the "Best Picture" each year based on a host of subjective criteria, including (I'm guessing) the quality of ...
  Content
• 100 Best Business Books of All TimeAndrea Learned
  If you are like me, it can get incredibly overwhelming to keep up with business books. So many publish in any given year (well, before the economy hit the skids, ...
  Content
• Is Twitter Really Social?Allen Weiss
  About one month ago decided to put some effort into becoming a Twitter devote and, sometimes even a fanatic. Given the buzz about this tool for social media, I thought ...
  Content
• Predicting the Future? Anchor's Aweigh!Paul Barsch
  Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of ...
  Content
• Why Do Super Bowl Ads Get So Much Attention?Andrea Learned
  The annual Super Bowl buzz-buildup and ensuing flurry of analysis about game day ads is all just part of the entertainment. And it's continuing now, almost a full week later. ...
  Content