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• Communication Channels Increase Rapidly: Are We Too Wrapped Up in the Next Big Thing?Elaine Fogel
  Historically, the Industrial Revolution and subsequently, the "technology revolution," were predicted to enable more leisure time for workers. Yet, when we take a look around us, we see overwhelmed, stressed-out ...
  Content
• Chinese Brands Are ComingPaul Barsch
  Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, ...
  Branding, Content
• No Patience for the ROI of Social Media DiscussionPaul Dunay
  In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there ...
  Content
• How Much Power Does Brand Equity Really Have?Ted Mininni
  Harris Interactive's latest EquiTrend study bears out conventional marketing wisdom in a recent MediaPost Poor Economy Heightens Brand . The when the economy turns sour, consumers "tighten their grip on ...
  Content
• Blogging Is Dying; Twitter Is to BlameJoseph Jaffe
  It's bad enough that society is already suffering from MDD (Media Deficit Disorder) .... a modern day, technology-led version of ADD. We can't seem to do any one particular task ...
  Content
• Stephen Berlin Johnson Talks About Twitter: 'An enormous opportunity...'Ann Handley
  Those of you who attended the MarketingProfs B2B this week got a chance to see Steven Berlin s Monday keynote. As it turns out, it was amazing timing, since Steven's ...
  Content
• B2B According to MeAnn Handley
  If you attended the MarketingProfs B2B earlier this week, and you blog about it, you could win a pass to our Digital Marketing Mixer this fall in We are looking ...
  Content
• Email and Social Marketing: True Love Always?Stephanie Miller
  Social marketing gives us that giddy combination of exciting and terrifying. Makes your heart thump. Some people think that email marketing by comparison is old-school and boring. I say there ...
  Content
• Is Twitter a Critical Part of your Resume?Paul Dunay
  The short answer is .... In a recent article in the NY Times called Tweeting Your Way to a . They talk a lot about people who have found a ...
  Content, Twitter
• Are Marketers Ready for the End of Globalization and New Reality of Localization?Elaine Fogel
  Economist Jeff Rubin, author of Why your world is about to get a whole lot Oil and the end of was interviewed on CNN's "Your Money" this past weekend... and ...
  Content
• Is Twitter the Next Channel for Contact Centers?Paul Dunay
  If you have never seen this web page - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service easy, decentralized, and ...
  Content, Twitter
• Should a Facebook Page Be Part of Your Digital Marketing Strategy?Paul Chaney
  Mashable , "Is social media making corporate Web sites irrelevant?" and points to a Facebook Page set up by Vitamin . Paul Dunay, in a recent MarketingProfs Daily Fix , ...
  Content
• Got 2 Minutes? Take Our Short Social Media Measurement & Monitoring SurveyErik Bratt
  How important is social media monitoring to your company? Do you feel your company is adequately measuring its social media campaigns? What are the biggest hurdles to this type of ...
  Content
• The Seven Habits of the 'Just Good Enough' MarketerMark Ivey
  Breaking the Curse of the Corporate Perfectionist I knew I would struggle when I started blogging a few years ago. I blame my years of journalism work. Sentences had to ...
  Content
• Twitter Could Be a Problem for Some MarketersDavid Reich
  Since I'm fairly new on Twitter and still trying to sort it , an article in the current issue of Advertising Age caught my eye. "Michelob joins keg party at ...
  Content
• Podcast: Google Wave, Google Local Business Center, Opt-in Email StrategyJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss Google, Social Signals and Confirmed Opt-in..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that ...
  Content
• What You Should Be Measuring (Or, Email Reports That Help You Keep Your Job)Stephanie Miller
  Most of the data that is standard in email marketing reporting is of little value to executives. Very few executives give a hoot about opens and clicks. In fact, very ...
  Content
• Is Twitter a Business Tool? Yes!Paul Chaney
  I just returned from The Twitter , held in Mountain View, CA, last week. BTW, despite indications to the contrary, it was the first Twitter for business conference. (Not exactly ...
  Content
• Perishing for Lack of VisionPaul Barsch
  Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial crisis of 2008 and beyond, most marketers (and economists for ...
  Content
• Is the Idea of 'Business-Minded Charities' an Oxymoron?Elaine Fogel
  For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart ...
  Content