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Homophily, Serendipity and MarketingAndrea Learned
Did anyone else pore over Sunday's New York Times ? It's Sixth Annual Year of was fascinating, so pull it out of the recycle bin if you missed
Since connecting ...
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Embracing ImmaturityAndrea Learned
When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and funerals. My how things have
In another great tidbit from ...
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Are Belief & Passion Overrated?Jim Kukral
If you wouldn't use your own product, could you still sell it? Could you still believe in it?
I don't think so. I firmly believe that you have to believe ...
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Psst! Heard Any Good Podcasts Lately?Ann Handley
Have you heard any good podcasts lately? I stumbled upon two good ones today, but I'm in the market for
First, here are my
The first is produced by my ...
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'Paid Me to Blog': The End of the Blog as We Know It?Eric Ward
Several companies have set up shop recently in the get paid to blog ..." space. There's been a natural outcry by some, resignation by others, yawns by most. But thousands ...
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You Can't Do This StuffLewis Green
Dear Martin:
I am sure you worked hard and had the best interests of America West foremost in mind, but this is just wrong, buddy. You can't do this stuff. It ...
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Closer To HomeAnn Handley
Fridays are usually the day to wrap up unfinished business and miscellaneous tasks, but much happened over the weekend in the Daily Fix blog community. So on this Monday, I ...
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Why You Should Pitch Your Business to TechCrunchJim Kukral
If you own a business, or are responsible for marketing a business, you know that two of the most important things you need to have fine-tuned is your USP (unique ...
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MarketingProfs Book Club (Update): Bookworms Are Cool... and GlobalChristina "CK" Kerley
About 72 hours after launching the MarketingProfs Book already 450+ members' ...I'm pleased to report we've come mighty far, and from far-reaching regions. This old media (books) meets new media ...
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Treat Your Soul to a Rant or a RaveLewis Green
Rants and raves are good for the soul. They free our spirits. And like my cat Emily, such freedom makes me run around the house feeling good about myself. So ...
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Email Feedback? You've Got Engagement!Andrea Learned
Why bother too much with your Web site if you are a packaged-goods marketer who doesn't sell much, if any, online? Ask Procter & Gamble and about how they connect ...
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Can You Feel the Love?Tim Jackson
I had a great conversation recently with some of my dear friends from the marketing world that essentially turned into a nice little Marketers Group
A few days ago I ...
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Volkswagen Commercials Pass the TiVo TestEric Frenchman
Did you see these commercials over the weekend? I know they have been probably around for about 4 weeks now, but they slipped in past my and scared the hell ...
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Welcome to the World of Art: It's Not ScienceLewis Green
Some friends and I spent all day and evening in NYC. Mostly we went to visit , but of course no trip is complete without visiting Rockefeller Center to join ...
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Responding to Customer Inquiries: Too Little, Too Late (or not at All)Elaine Fogel
Sometimes companies make money in spite of themselves. About a month ago, I sent an email inquiry to the loyalty program associated with one of my airline reward
They were ...
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MPlanet 2006: What Keeps P&G's Larry Huston Up at Night?Roy Young
Here's Generating $5 billion a year in organic growth at . Not an enviable position. But speaking at last week's event, Huston, who is VP Innovation, said that's what keeps ...
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MPlanet 2006: Shining a Light on Web 2.0Roy Young
If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, ...
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Does the "10-Year Rule" Apply to Marketing?Paul Barsch
Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get ...
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It's 2007: Do We Embrace the Community...or Leave it?Mack Collier
David Armano had a great post recently on Logic + asking his readers what, in their opinion, was the most significant event or aspect of 2006 in regards to marketing, ...
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Confused, Stupid and Too Smart...at the Same TimeLewis Green
I admit it, you got me, I am a reading junkie, addicted to words and their meanings and implications. As any reading addict knows, because we live with it daily, ...