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Who Owns 'You'Gavin Heaton
We all love social media ... we love the way that it connects us, the way we can interact with people both near and far, and to an extent, we ...
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On HuffPo: 'Learning to Shut Up and Listen'Ann Handley
Afrer a brief respite, I write today on the Huffington Post about marketing in the Age of Conversation, as well as about, well... The Age of ." Bottom It's time ...
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Pah-Tay Time: Our 100th Seminar Is Today!Ann Handley
"It's party time! This Thursday's online seminar is a cause for celebration around here, because it's going to be the 100th added to our library. To mark the occasion, we've ...
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Careful What You Pink ForAndrea Learned
More men are buying female-targeted skincare, beauty products and treatments, according to . These guys are the brave
They need to be bold enough to stand at the department store ...
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The $64 QuestionHarry Joiner
I heard a statistic today that the average consumer only visits seven Web sites on a regular basis. So the prevailing "venture capital wisdom" (an oxymoron) dictates that if you ...
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Ridemakerz: Build-a-Bear with 'Enginuity'Ted Mininni
As a design consultant with deep roots in the toy and entertainment biz, I'm always interested in studying new business launches by industry wunderkinds. –a new toy retail and entertainment ...
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Treating Data as a Valuable AssetPaul Barsch
What is the most important asset in your organization? Your infrastructure? Your highly trained people? A specialized tool you've created? While any of these things might be your most important ...
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Are Old-World Retailers Meeting Customer Needs Today?Elaine Fogel
Are old-world retailers keeping up? You know, the ones that existed since the beginning of time? Like at almost 150 years old. Have they adapted to today's market demands and ...
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How Many Are You Reaching and Who Are They?Roy Young
Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last , Steve Rubel, Senior VP at Edelman's Me2Revolution practice and a thought-leading ...
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Monetizing Your Online Presence, Chapter 2Lewis Green
Last week, I carried on a conversation that began with Joe announcing he would exchange sponsorship on his podcast for an iPod, about which Mack wrote a thorough examination of ...
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Strategic Marketing: Disappearing or Just in Hibernation?Jennifer Jones
As a marketing professional for more than two decades, I have seen the value that strategic marketing brings to a
I have been very fortunate to work with many great ...
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Jet Blue, Yearly Kos, and How to Offend EveryoneStephen Denny
Dear Now that the dust has settled a bit on Jet 's ill-fated flirtation with Yearly , let's all reflect on the lessons learned so we don't have to go ...
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What Should 5-Star Hospitality Look Like?Elaine Fogel
There are so many hotels to choose from today, how do we differentiate the overall experience? Is it the customer service, esthetics of the environment, amenities and services, or all ...
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The Best Web Sites Are Useful and UglyGerry McGovern
Functionality and usefulness are far more important to the success of your Web site than how nice and elegant it
The first time I saw the Grand Canyon was a ...
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Professional Service Firms and Social Networking: Part 5 of 6Suzanne Lowe
Here's Part Five of my six-part conversation about professional services firms and social networking, with Tim Gilchrist and Steve In many professions, there is almost a procurement mentality, where potential ...
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Are We Taking Personal Branding a Little Too Far?Drew McLellan
Talk about a 180-degree shift. A month ago, I wrote about a company that was bypassing their and instead, holding a contest so consumers could compete to name their new ...
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Ad Age to Begin Ranking Marketing/PR/AD BlogsMack Collier
Todd Andrlik, who publishes a list of the top 150 blogs, announced Monday that Ad Age will soon begin publishing his , which he calls the Power 150. As Todd ...
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Dawg Bites Marketing HeadhunterHarry Joiner
In response to yesterday's post about #3300ff;" mock sales presentation , my brother Eric, who writes the popular FreightDawg #3300ff;" logistics , takes me to
Eric's comments were so spot-on ...
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Doodle: Putting the 'Fun' in 'Functional'Ann Handley
You know how it's so tedious to synchronize different people's agendas and find a date for a group meeting that suits
The very hip Scott introduced a group of us ...
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Everyone SellsHarry Joiner
A friend of mine is interviewing for a new sales job. Today he received the following instructions for his upcoming interview. As both a sales manager and a #3300ff;" marketing #000000;" , ...