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• MarketingProfs Podcast: The Power of FreeJohn WallChristopherPenn
  In this Marketing Over Coffee learn about the Power of Free (with a free subscription!), branding and taglines, and how to ruin your personal brand..... all that and more in ...
  Content
• Niche-o-nomics for TechnologyPaul Dunay
  More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990). Instead, the has replaced those tiny ...
  Branding, Content
• Marketing Communication Boo Boo's: Do They Send a Bad Message?Elaine Fogel
  Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote at the 10th Annual Cause Marketing Conference in San Diego ...
  Content, Email
• Failing to Make an Impression?Ted Mininni
  Apparently marketers aren't cutting it, according to a recent study. Marketers aren't making a mark with consumers when they launch new products. An intriguing article in MediaPost on March 6th, ...
  Content
• Top ToolsAnn Handley
  BL Ochman has been running an interesting series of interviews with "top bloggers" at her place recently, including Doc , Mack , and this week, . She asked us to ...
  Content
• Is Social Media More Difficult in B2B Than B2C?Paul Dunay
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  B2C, Content
• What's Next for Marketing? Reality MiningPaul Barsch
  What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to "mine" call detail records hoping to ...
  Content, Personalization
• SXSW: Rude is Rude, Enough is EnoughMichael Rubin
  Let's pretend you've paid good money to see a major new theatrical production in your city. It's not going well, and after a while, you get bored and antsy. What ...
  Content
• How Dog Poop Affects Your ReputationValeria Maltoni
  Imagine this scenario -- it really happened. A young woman's dog poops on a subway train in South Korea and she refuses to clean it up. Someone happens to be ...
  Content
• Earth-Wise Packaging Choices?Ted Mininni
  "Research from The Nielsen Co. here shows that more than half of U.S. consumers would give up all forms of convenience packaging if doing so would benefit the environment," according ...
  Content
• MarketingProfs Podcast: What You Need to Know About SEMJohn WallChristopherPenn
  In this Marketing Over Coffee learn what's up with SEM and paid ads, geotargeting and the next online ad..... all that and more in this Marketing Over Coffee, a weekly ...
  Content
• Successfully Managing 'Frenemies': An Interview with Target's Interactive Creative DirectorGwyneth Dwyer
  Question for Can you collaborate with a competitor? And will you – if a client asks? Lance Thornswood, Interactive Creative Director at , talks about his success leading campaigns when ...
  Content
• Radically Transparent Reputation Management: A Podcast with Andy BealPaul Dunay
  Brand building and reputation management are two sides of a coin. What brand managers do to build their company's reputation can come crashing down overnight with the keystroke of an ...
  Content
• Personal Mean-Spirited Attacks Hurt: Can They Kill?Lewis Green
  The New York Times After Suicide, Blog Insults Are ) reported on March 5 that, "Visitors to and , two sharp-tongued blogs written by advertising industry insiders, posted comments blaming ...
  Content
• Dressing Up to Be Dressed DownJeanne Bliss
  I had to go to the mall today to run an errand. Now, as a normal citizen of the world, it seems that all that's required is that I show ...
  Content
• Get a 'Social' LifePaul Dunay
  You can run but you can't hide for long from social networking. At some point or another you will have to sign up for one (or probably more) social networks. ...
  Content
• Caffeinated Candy: What's Next?Ted Mininni
  An interesting article dubbed "Stimulus Plan for Pack It Full of Caffeine" appeared in the February 13th edition of the Wall Street . WSJ writer Katy McLaughlin begins by "The ...
  Content
• MarketingProfs Podcast: What You Need to Know About SEOJohn WallChristopherPenn
  In this Marketing Over Coffee learn what you need to get started with SEO and Organic Search, a whole boat load of tools, and some tactics to use.... all that ...
  Content
• Sales is from Mars and Marketing is from Venus: A CEO's PerspectivePaul Dunay
  Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how ...
  Content, Sales
• Whither TV?Tangerine Toad
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  Content