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• Tapping into Great Ideas Right Under Your NoseTed Mininni
  Business is running a series of what you might call "self-help articles for businesses." Before you yawn and think it's the same old, same , you might want to check ...
  Content
• Oh Behave! Hidden Forces that Shape Irrational BehaviorPaul Dunay
  When marketers design a marketing campaign .... we typically design them for "rational" buyers. But do buyers act rational? And what about When we make decisions we think we're in ...
  Advertising, Branding, Content
• Please Bring Customer Service Call Centers Back to North America!Elaine Fogel
  I am frustrated and I can't be the only one. I've written about this topic before and it isn't improving. Either companies should bring their call center staff back to ...
  Content
• Turkey and the InternetPaul Dunay
  My wife loves to travel, and spring break for my kids is always the perfect excuse to get away. But this time was different; for over a year my wife ...
  Content
• Barriers of Entry are GOODSpike Jones
  Let's talk about putting up barriers of entry to your latest Web 2-point-ohhhh project. I don't know about you, but I'm getting invited to web apps and social networks that ...
  Content
• Are We Wearing Out Our Words?Drew McLellan
  I've thought of myself as a writer since I was a little kid. I can get absolutely enthralled with how words sound in certain combinations and how they wrap around ...
  Content
• Monitor, Track and Participate in Social Media: A Podcast with Michael SpataroPaul Dunay
  Over the past few years marketers have been working on tracking conversations about their brands on the Web. (You are tracking and listening, aren't you?) But once you have that ...
  Content
• MarketingProfs Podcast: Being Remarkable, List Brokers, and the FishbowlJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss buying lists, Google Audio Ads, the fishbowl and applying Marketing 2.0 strategies to local markets..... all that and more in this Marketing Over ...
  Content
• Signing Braille onto PackagingTed Mininni
  A short, interesting piqued my interest in Packaging World recently. The "Braille 'signed' on sleeved bottles" simply discloses how Italian milk producer Milk Depot, based in Brescia, Italy, has added ...
  Content
• When Less is More in Consumer ChoicePaul Barsch
  Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of "offering more choice", marketers may actually end up increasing ...
  Content
• 5 Ways to Prevent a Reputational DisasterPaul Dunay
  Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. ...
  Content
• Let's Talk About Your Web SiteValeria Maltoni
  By raise of hands, how many of you think that Web sites are going to go away? With all this talk of social media on one hand, and the clicks ...
  Content
• Social Media is Making Extroverts of Us AllMack Collier
  I attended a conference in Houston this week and I lost count on how many times I heard "I don't know what I'd say" in response to why that person ...
  Content
• The Right Time And Place: Reading vs Watching vs TalkingTangerine Toad
  Rubicon Consulting came out with an interesting earlier this month about the iPhone and how people are using it. There were a number of key findings you can read about ...
  Content
• Capturing TeensTed Mininni
  It seems that department store retailers, faced with sagging sales and a slumping economy, have made what appears to be a logical Re-brand and reposition teen apparel to capture that ...
  Content
• The Publisher's Paradox: Why Traditional Advertising Models Are DeadCam Beck
  Against the backdrop of incessant about record reductions in newspaper subscriptions and advertising revenue, I read a recent that stated the Pittsburgh is losing about $20 million per This made ...
  Advertising, Content
• Get Your Customers to Flip for YouMark Goren
  Http://www.mpdailyfix.com/images/flipinhand.jpg
  Content
• Consumers in Chrysler's Boardroom?Ted Mininni
  The automotive industry's first Customer Advisory Board (CAB) has arrived. Thanks to Palo Alto, California-based Passenger, a technology company, which created the platform for Chrysler's CAB virtual forum. to invite ...
  Content
• Can a Community Be Successful with Low Brand Awareness?Paul Dunay
  Ok, here is something I'm wrestling Can a community be successful with low brand awareness? If you are a big tech brand like Dell or Microsoft, you have no problem ...
  Content
• Do Values Matter?Lewis Green
  As America seems to be less and less about values in the eyes of most of my boomer friends, one has to wonder if they matter in business. I call ...
  Content