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• Jumping on the Healthy Food BandwagonTed Mininni
  Here was a great statement in a recent Reuters article, Food makers look to health as downturn "Industry giants such as Kraft, General Mills, Sara Lee, ConAgra, Unilever and Danone ...
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• Viral SicknessTim Jackson
  I've got a viral sickness. This is unrelated to my recent stays in the hospital; I'm talking Viral I love– no, L-O-V-E– viral marketing. A bunch. I don't pretend to ...
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• Twitter, Can We Talk?Mack Collier
  Seriously, we need to For the past few days, the site's been going through another of its infamous 's down again, isn't it?" spells. These problems always lead to grumpiness ...
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• Marketers: Are You Doing an End-Run Around IT?Paul Barsch
  As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a ...
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• Would You Use SuggestionBox?Valeria Maltoni
  You've got something to say and you need a company to listen to your feedback. Would you use a suggestion box? You are a company in search of a fast ...
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• Trust, Transparency, Traceability: On the Agenda in the Food BizTed Mininni
  If there was ever a time when the food industry needed to build the three big T's, the time is now. A terrific short on this topic appeared in a ...
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• Riding the Groundswell of Social Media: A Podcast with Charlene LiPaul Dunay
  Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking ...
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• Feel the Client's PainLewis Green
  We've all been there. In fact, I just visited this place of client frustration and fear a few days ago. It usually happens when the solution provided to the client's ...
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• The End of Command & Control BrandingPaul Dunay
  For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers ...
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• Starbucks: Building Innovation with CustomersTed Mininni
  A recent BusinessWeek , 'Hey, Starbucks, How About Coffee Cubes?' had me saying "Finally!" About a month ago, java giant Starbucks launched its new web site just so that its ...
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• Why Putting People First Makes Good Business SenseLewis Green
  No business that strategizes around making people happy by giving them a voice and a sense that they have a stake in your business will experience less wealth. In the ...
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• MarketingProfs Podcast: What happens if you get Blacklisted?John WallChristopherPenn
  In this Marketing Over Coffee we discuss what the email blacklists are and how to deal with them, and the growth of sponsored email blasts..... all that and more in ...
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• Dueling Blacklists: Bloggers v. PR FirmsMack Collier
  Lifehacker editor Gina Trapani ignited a bit of a firestorm over the weekend when she that she was launching a wiki to blacklist PR firms that send her "irrelevant and ...
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• Can the 'Spacing Effect' Improve Marketing ROI?Paul Barsch
  As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the spacing "–is helping people all across the ...
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• How to Handle Negative CommentsMark Goren
  Getting comments on a blog post is one of the most positive outcomes you can experience as a blogger. Comments are rewarding on so many levels. Think about it, your ...
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• Crawling for CustomersLeigh Duncan-Durst
  I once had a co-worker recount the tale of her junior account position at a 4A's agency. Her account was for a well known brand of– well–tampons. Evidently, the team ...
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• Drawbacks of Outsourcing to India or ChinaStephan Spencer
  The cost savings of outsourcing low-level work overseas to countries like India, China, and the Philippines can look pretty attractive. But it's The lack of language skills among the outsourced ...
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• How I Think About My Social NetworksScott Monty
  I've been getting a lot of requests for friends on various social networks lately. You probably have been too - there seems to be an explosion of interest lately, particularly ...
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• 5 Real Reasons You Need to Come to Boston This June (*and a Bonus 6th!)Ann Handley
  Last week, my friend and colleague Susanne Sicilian sent an email highlighting the 5 Reasons Your Boss Needs to Send You to . Among the One-on-one time with our speakers, ...
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• MarketingProfs Podcast: Press Releases vs. News ReleasesJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss 3 things to make your News Releases more effective, what to consider when adding "new media", and sales vs. marketing..... all that and ...
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