Content

Topics » Articles » Content

• The Powerful 'Bored at Work' NetworkPaul Dunay
  Why do some ideas go viral and others don't? Here's one People who are "bored at work" are a network bigger than any major network, including CBS, NBC, and so ...
  Content
• Greetings from ArmeniaSusan Solomon
  Greetings from Yerevan, Armenia, where I am "posted" with a Fulbright grant. My original assignment was to teach graduate school-level marketing. However, after a bit of confusion, the assignment was ...
  Content
• Privacy in a Data-Deluged WorldPaul Dunay
  Drop.io's CEO Sam Lessin presented "A Brief History of Privacy in this Data-Deluged World" at the Ignite II kick-off of Web 2.0 in I loved Sam's thought captured in the ...
  Content
• Obsessive Compulsive Marketers?Ted Mininni
  A recent book review caught my attention. The book being reviewed, Obsessive Branding , was authored by Lucas . With a title like this, I figured the author would have ...
  Content
• Yodle: Managing the Long Tail for the Long Tail!Paul Dunay
  Two years ago less than half of all consumers used search to find a local business. But today that number is upward of However, most small businesses today still don't ...
  Advertising, Branding, Content
• 226Peter Kim
  The number of brands on a growing list of social media marketing . Just under two weeks ago, I posted a list of about 120 examples of brands either using ...
  Content
• New Study Says Marketers Expected to Cut Budgets: Are You?Elaine Fogel
  A new Association of National (ANA) study this summer shows that of ANA member respondents believe their overall marketing budgets will be reduced up to with almost a third saying ...
  Content
• Marketers–What's in Your Supply Chain?Paul Barsch
  With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not all suppliers act ethically, and some take short-cuts in quality ...
  Content
• What Makes a Great LeaderLewis Green
  Nothing happens unless leadership leads, which is very different from a leadership team that manages. Managing is yesterday's news. Great companies and those that want to be great will hire ...
  Content
• "It's about conceptualizing ideas..."Ted Mininni
  Have you ever heard of an advertising agency whose principals don't think their future is in advertising? Then, you haven't heard of Gary Koepke and Lance Jensen, Boston-based 's In ...
  Content
• A Blog That Blows Me AwayShelley Ryan
  It's hurricane season here in Houston, and the weather weenie in me recently made a fascinating Web discovery. Then the marketing wonk in me started wondering... what could this cool ...
  Content
• Should TV Networks Replace Ad Agencies?David Reich
  Should the TV networks replace ad agencies? That's the question raised by Media " author Brian (no relation) at a recent New York Media Information Exchange session and reported by ...
  Content
• United Shares Plunge On... Bad SEO?Sara Holoubek
  If you have every questioned the power of , consider United Airlines lost of its value the other day due to the supposed re-posting (or careless reading) of a six-year-old ...
  Content, SEO
• Marketing's Customers: An Oxymoron or Reality??Paul Dunay
  They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of ...
  Content
• Spies Like UsScott Monty
  Who says that social networking is just for kids? Or for tech-savvy marketing professionals, for that matter? The rise of niche communities has given everyone from knitters to animal lovers ...
  Content
• 10Peter Kim
  The age of Google, which celebrated its birthday Google is a decade old. This may be longer than you remember; for many people, the company's watershed event was its IPO ...
  Content
• 75 Posts on InspirationMike O'Toole
  PJA On launching an internal innovation blog, and what we've learned In January, we launched PJA (as in money, or improvisation, or scratch pad), an internal blog for our advertising ...
  Content
• Social Media @Work: Home Depot and the HurricanesMichael Rubin
  Here's another great case study for corporations successfully using [The Home Do a [Twitter search for In recent days, you see a flurry of tweets with tips, suggestions, and pointers ...
  Content
• The Accidental EvangelistLeigh Duncan-Durst
  Last Saturday on Twitter, Whole ' "Tweet of the Day" caught my eye. The post, which "retweeted" a user's comment involving the term "Oh my f'ing prompted me to question ...
  Content
• Conventions '08: Round #2 with Brand McCainChristina "CK" Kerley
  Another convention coming to a close gives rise to a conversation we marketers are just getting started. After all, when it comes to political candidates--and political conventions--we're not just talking ...
  Content