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• Our New 'About Us' PageAnn Handley
  On a company web site, the 'About Us' page can be a tricky thing. You need one, Jakob Nielsen , because effectively explaining the company's purpose and what it stands ...
  Content
• CMO of the FuturePaul Dunay
  The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they changes in Technology, Consumer ...
  Content
• In Recessionary Times, One Can Learn a Lot From a RatChristina "CK" Kerley
  A rat inspired this post. I know that sounds ludicrous. (Actually, if you've read my posts for a while, it may not seem so ludicrous.) While reading The New York ...
  Content
• Decisioning in Volatile Times–Probability, Intuition or Inaction?Paul Barsch
  No doubt, we live in volatile . The complexity, interconnectedness and intricacy of global markets is causing executives around the globe to check decisions once, twice and even delay important ...
  Content
• Marketers Trend Toward Tried-and-True, Social Media Still Gaining FootholdPaul Chaney
  B2B magazine ran a series of articles which, taken collectively, make a clear and definite statement that good old, tried-and-true, ROI-proven forms of online marketing such as email remain the ...
  Content
• You Don't Need to be an 'Expert' to Succeed at Corporate Social MediaMichael Rubin
  It's sometimes hard to remember this, but corporate social media is still in its relative infancy.  At the Blog Council, we talk with many smart people at large companies who ...
  Content
• How to Develop Thought LeadersPaul Dunay
  These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is ...
  Content
• The 7 Must-Haves In Your Social Media StrategyJay Baer
  It's fantastic that interest in social media is so high, but I'm alarmed at the number of brands and agencies that are ready to jump into social media to take ...
  Content
• The Death of Marketing to Women?Andrea Learned
  Marketing to women isn't dead - but, with men shopping more and starting to pay attention to the things women have long noticed, it might be time to call it ...
  Content
• Social Media Budget RatioPaul Dunay
  After my last post on the Media Budget I got a question out on the Marketing 2.0 by Scott Zosel about how much should you allocate for Social Media in ...
  Content
• Selling Comfort During Tough TimesTed Mininni
  Some marketers are responding to the current economic downturn and consumer fear, by softening their marketing This isn't anything new, of course. Whenever we've had tough times in the past, ...
  Content
• Designing for Transformability in a DownturnAndrea Learned
  What if this economic downturn is the time to give up on new thinking, but really provides the opportunity to more freely explore some fresh ideas? Since stressing out does ...
  Content
• How Many Tribes Should You Lead?Valeria Maltoni
  This is an important question. A tribe is a group of people connected to each other, to a leader and to an idea (Godin). I opened a conversation with direct ...
  Content
• Bloggers On BlastLena West
  While reading an article about Rupert Murdoch's take on the failure of traditional publishing to connect with their readers, my social media furnace almost blew a gasket. (Do furnaces even ...
  Content
• Proven 'Big M' Marketing TechniquesPaul Dunay
  Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company ...
  Content
• Ten Elements Every Company Blog Should HaveMack Collier
  Thinking about launching a company blog? Great, now if you want to avoid being that ," then here's the essential elements that you should incorporate into your 1 - A ...
  Content
• I'd Like to Buy the World a... Moxie?Jonathan Kranz
  The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There's a new kind of media that's taking the world by storm, but ...
  Content
• Don't Forget The Turkey!Paul Barsch
  Will tomorrow be like today? In planning assumptions for budgeting and forecasting, most marketers believe that events of tomorrow, next week and next year will be much like this year, ...
  Content
• Want to Figure Out Your Social Media ROI? Consider a Plan.Beth Harte
  It's all the buzz these days, what is the ROI of social media? What's the return? How much money can I make off this social media stuff? What's the investment? ...
  Content, ROI
• Statistics On Advertising During a RecessionPaul Dunay
  I think Seth Godin outlined marketing's Catch 22 best in his book The Purple (and I am paraphrasing When times are tough the tendancy is to conserve capital vs. when ...
  Advertising, Branding, Content