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• What Price Consumerism?Tim Jackson
  It seems like months since I have been participating in my usual rounds of marketing world discussions. Probably because it has. My travel schedule has been "nutty" for the past ...
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• Is 'Slice of Life' Content Appropriate for Business Blogs?Paul Chaney
  A commenter to one of my recent posts whether more personal, "slice of life" style content -- such as posts about staff days out office antics -- is appropriate for ...
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• MarketingProfs Membership: Give a Gift, Get a GiftAnn Handley
  Christmas might be over but the spirit of giving continues here at MarketingProfs. Until New Year's Eve, December 31, you can buy a Premium Membership for someone else, and get ...
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• Branding GiftsJim Kelly
  I have established brands of gifts that suit Christmas, weddings and funerals. I use them whenever I need to and feel that they enhance and express my personal brand with ...
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• Who Is Doing Major Corporate Events?Paul Dunay
  I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating ...
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• Why Writing Plans Can Be SMARTBeth Harte
  A few weeks back I wrote a post on how writing a plan could help companies to determine ROI on social , which generated a lot of great discussion by ...
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• Anything But GenericTed Mininni
  Remember when store grocery brands used to come in generic packaging? You plain white packages with black stenciled lettering, no brand names and just a one word descriptor as to ...
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• 10 Ways to Give Your Corporate Blog a Sense of PurposeMichael Rubin
  Over at Communication Overtones, Kami Huyse shared a beautiful "The blog content should feel like a gift to the reader."  She went on to share her ideas for 10 types ...
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• Social Media and the Three-Sided ConversationMack Collier
  One of the great things about social media is that it lets you so quickly and easily connect with others and communicate with them. But we need to keep in ...
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• The 12 Sexually Transmitted Infections of Christmas: Holiday Social Marketing CampaignElaine Fogel
  Leave it to the Brits to come up with a really effective (and provocative) social marketing campaign that promotes safe condom use. Set to the tune of The 12 Days ...
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• Gen-Next in Lead GenerationValeria Maltoni
  Getting people to do anything they don't want to do has always been hard. These days, customers and prospects seem to be made of Teflon, nothing you send out seems ...
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• Twitter's Advertising Conundrum - Solved!Mario Sundar
  New York Times' Randall Stross wrote a piece , outlining some of the "difficulties in making brand advertising work on social networking sites. Members of social networks want to spend ...
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• This Is Why So Many Are Scared to Death...Lena West
  One of our clients sent an overwhelmingly passionate plea the other day. We're helping her develop and sharpen her blogging and social networking strategy and she wrote, "Can't I do ...
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• Content & Conversations: MarketingProfs & ForresterAnn Handley
  I've been meaning to post about this since last week, but here you Tomorrow, December 16th, Jeremiah , Senior Analyst for Forrester , and I will collectively present on "Content ...
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• 50 Social Media & Marketing Predictions for 2009Ann Handley
  It's that time of year the holidays are upon us, a new year looms, and the pundits polish their crystal balls and make their predictions for what's in the offing. ...
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• Social Media Is Not a Plug-InAmber Naslund
  I remember a time when I slogged through developing a marketing plan that looked rather like a grid. It had sections, objectives, columns for deadlines. It was parsed out into ...
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• How to Create Your Own Personal BrandPaul Dunay
  As the economy twists and turns with more layoffs mounting .... having a strong personal brand is becoming ever more important from a career But what does that mean? Do ...
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• Inspiration from the Factory FloorChristina "CK" Kerley
  Every holiday there emerges that one special story, so I hope you'll pardon me for deviating from my marketing beat. This year the tale is not the stuff of Christmas ...
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• Is Some of Nike's Current Success Due to Its 'Running' Social Network?Ted Mininni
  So how could Nike take its share of all the running shoe business in the U.S. in 2006 and grow that business? The company's marketers may have found the answer ...
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• What Does Your Customer Look Like?Lewis Green
  When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here ...
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