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• Marketers Want To Play With Your (Social Media) ToysToby Bloomberg
  Think about None of these cool new social media tools were developed with "us" (marketers) in mind. Blogs, social networks, YouTube, etc. were created for people to keep in touch ...
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• Are Companies Targeting the Wrong 'Influencers' With Social Media?Mack Collier
  In the last couple of years, as companies have become more interested in social media, they have tried to find ways to use these tools to reach "influencers." Sometimes these ...
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• People Don't Buy 'Run of the Mill' Anything Anymore!Paul Dunay
  I work in a professional services firm and in order for firms like ours to differentiate themselves, they have to create perhaps hundreds of personal brands around individuals who understand ...
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• Ghostwriting, Social Media and EthicsBeth Harte
  A few weeks back, Geoff and I wrote an off-the-cuff, tongue-in-cheek "Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger" and it drew the most interesting ...
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• How to Build a Lead Nurturing Super Highway!Paul Dunay
  Not all leads should be treated equally. In our business, for example, the sales cycle can be upwards of 9 months .... so lead nurturing it critical to stay in ...
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• Want to Learn How to Use Social Media in a Crisis Situation?Mack Collier
  Social media has long been lauded as a wonderful way to connect with customers and to build excitement for your But social media can also be an amazingly effective crisis ...
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• New Blockbuster Study Confirms 'Food and Product Safety and its Effect on Consumer Buying Habits'Ted Mininni
  Deloitte LLP issued a very important report this fall, based on a survey the company commissioned. "Food and Product Safety and its Effect on Consumer Buying Habits" put hard numbers ...
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• Why Do Businesses Choose One Consultant (or Employee) Over Another?Lewis Green
  Alan and Paul recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project ...
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• Should Recommendations Still Be Trusted?Paul Barsch
  Come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. have shown that recommendations are trusted more than information proffered by media sources or corporate ...
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• Downfall in the Age of ConversationGavin Heaton
  On the face of it, it seemed like a good idea – work with an existing and well-known meme to promote the Age of Conversation why don't they get in ...
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• Secrets of Starting a Wiki: A Podcast with Eugene LeePaul Dunay
  A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis .... there was little information out there about ...
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• Dance with the One Who Brought YouDrew McLellan
  I know it's not sexy. We're not tossing web 2.0 phrases around or sharing some hot, new creative aimed at a brand new target audience. In fact, this marketing truth ...
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• The New Sugar: About to Hit the Big TimeTed Mininni
  Back on July 30th, I about Truvia in a post dubbed, "Marketing the New Sugar." In my post, I commented on this new sweetener derived from the leaf of an ...
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• Reselling Kids' Clothes is Unlawful as of Feb. 10Elaine Fogel
  If you've ever purchased kids' clothing at a consignment shop or garage sale, you won't be able to do it after Feb. 10, 2009. In this tough economy, that's going ...
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• Scoble BlindnessTangerine Toad
  I've often written about NASCAR " -- the strongly held belief that if no one in your little bubble of upscale artsy friends is into something, then clearly no one ...
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• How Long Will It Take?Drew McLellan
  Here's one of my worries as we continue to trudge through the murky waters of the recession. Business owners have always been an impatient lot, when it comes to marketing ...
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• Segment Customers and Price Accordingly in a DownturnDana VanDenHeuvel
  For most businesses, customer segmentation -- the act of dividing customers into similar groups for the purpose of targeting -- is something that you did as a marketing exercise many ...
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• How to Use Social Media to 'Win Friends and Influence People'Paul Chaney
  Dale Carnegie's timeless classic How to Win Friends and Influence " is a book about building winning , both business and personal. As an example, his advice about how to ...
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• Brain Boosters .... Accepted in the Workplace?Paul Barsch
  Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to increase memory and concentration. And while the use of any ...
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• Brain Boosters ? Accepted in the Workplace?Paul Dunay
  Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to increase memory and concentration. And while the use of any ...
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