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• Personal Brand Organization TipsPaul Dunay
  Okay so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep ...
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• Saving Social Media with a Business Model?Allen Weiss
  There is a great deal of talk these days about social media companies and their need to find a business model. Even my recent PC talked about how Twitter and ...
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• McDonald's: Taking the Snobbery Out?Ted Mininni
  Score one for ... at the expense of Starbucks and all of the other high-brow coffee shops peddling pricey lattes, cappuccino, espresso and all manner of caffeinated concoctions. Marketing message? ...
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• Why You Can Beat Disney at Its Own GameJonathan Kranz
  Believe it or not, there's one ride at Disney World that never has a long It features one of the greatest comedic talents alive, Eric It was designed by the ...
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• Top Ten Secrets to Social Network SuperstardomPaul Chaney
  Okay, I admit the title is a bit over the top. These ten tips aren't exactly secrets and they won't, in and of themselves, turn you a social media Stated ...
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• Podcast: Twitter, Social Media and Healthcare, and Webinar ProvidersJohn WallChristopherPenn
  In this Marketing Over Coffee we discuss Research with Twitter, Social Media and Healthcare, and Webinar Providers..... all that and more in this Marketing Over Coffee, a weekly audio program ...
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• 'Sincere Marketing': A Podcast with Romi MahajanPaul Dunay
  We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more So it's ...
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• Registration Opens for Our Free All-Day Virtual EventAnn Handley
  Registration is now open for this spring's free virtual event, MarketingProfs Digital Marketing . Taking place online, the full-day event is totally free to attend .... and the program (if ...
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• Teaching Our Customers to Hate UsJonathan Kranz
  Customers are quick learners. We've learned, for example, to ignore subscription renewal letters that come months in advance of our actual expiration date; from experience, we know that there's no ...
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• MPlanet 2009: Back to the BasicsSusanne Sicilian
  Maybe it is because I just saw South Pacific at Lincoln Center a couple of weeks ago, but when Anne , Chairman and CEO of told 800 marketers at the ...
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• Boomers Change MO from Consuming to SavingTed Mininni
  A well-researched article in Adweek, Noreen O'Leary's Boomers Caught in Squeeze ," ought to make marketers everywhere sit up and take The Consumer reaction to the painful reversals in the ...
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• Positioning your Personal BrandPaul Dunay
  Having taken on this new role of blogging on the Personal Branding , I naturally have been looking at many of the other personal brands that are out there. A ...
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• Is Inventory Still Evil?Paul Barsch
  "Inventory is bad, inventory is evil," finance and operations professors intone across business schools worldwide. And every B-school graduate knows companies should balance enough inventory to meet customer needs while ...
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• How NOT to Create Loyalty in Tough TimesPaul Dunay
  Marketing's mission is to somehow change a customer's behavior. We try many things to affect that advertising, email, search, events, webinars... and the list goes on and And in tough ...
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• Of Clorox Bleach and Arm & Hammer Baking SodaTed Mininni
  A recent Brandweek article, Concentrating on , piqued my interest. In the article, we learn that Clorox has launched a new campaign to show consumers the many uses for bleach, ...
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• Lessons Learned from Teaching in a Distant LandSusan Solomon
  I'm back from the Fulbright in Yerevan, Armenia. And while most of my current thoughts seem to be on the increasingly intimidating task of finding a new position in the ...
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• What's In A Name?Tim Jackson
  As a copywriter, I'm particularly interested in names. Some I love, such as "Amazon" or "Starbucks," for their evocative quality. Some I hate (imagine what you will here) and some ...
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• Historical Perspective on Blog and Social Media Ethical Standards DebatePaul Chaney
  It helps to have been around business blogging and social media for a while. It gives one historical Case in point, the almost perennial debate over whether it's okay to ...
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• Why Do People Use Twitter?Ann Handley
  Why do you use Twitter? A week or so ago MarketingProfs CEO Allen Weiss on Twitter, "Sitting here with my wife trying to figure out what motivates people to use ...
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• Positioning: Another Pretty Girl at the Ball?Mike O'Toole
  Dwindling budgets suddenly make low-cost social media look like the pretty girl at the " - Ann I love Ann's optimistic take on social media in the downturn. And I ...
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