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• The GPS Revolution: Benefit or Bane?Paul Barsch
  Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host ...
  Content
• Businesses Will Take Social Media to the BankLewis Green
  There's lots of buzz around social media, but until now few were doing much about it in the business world, besides hiring a blogger and then launching a blog without ...
  Content
• The End of Internet Advertising?Allen Weiss
  I typically visit a number of technology sites to learn about new technology, Internet companies and products - not to learn about marketing. So I was a bit amused the ...
  Content
• Social Media: A Reader's ManifestoJonathan Kranz
  Most of the posts about social media have been from the writer's point of view, articulating tips and tactics for promotion, "thought leadership," "enabling conversations," "engaging customers," I think it's ...
  Content
• How to 'Feed Your Family for Less'Ted Mininni
  A short Supermarket article recently caught my eye concerning a new interactive initiative undertaken by Price , a Schenectady New York-based grocery chain. "Price Chopper Adds Interactive Recipes to Website." ...
  Content
• Guest Post: Marketing in 140 Characters or LessAnn Handley
  By Linda What can you say using only 140 characters? Actually, quite a bit, though you wouldn't know it from the recent print media coverage of Twitter, the social networking ...
  Content
• Matthew T. Grant, SMexpert (TM), Now Accepting OffersMatthew Grant
  As many of you know, my long-term relationship with , where, among other things, I wrote and edited The Talent , has come to an amicable if somewhat tearful (hey, ...
  Content
• What's the Definition of 'WE'?Stephen Denny
  We watch a commercial of a four-year-old take a digital photograph, upload it to her computer and then email it to her parents. If you're moderately technical parent, then your ...
  Content
• 10 Things I Hate About YouAnn Handley
  So MarketingProfs is a virtual company, which means that the 25 or so of us on staff are scattered throughout the country, working out of our respective homes. In a ...
  Content
• Personal Brands RULE on Social NetworksPaul Dunay
  On Facebook you can't be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference, it is actually an ...
  Blogging, Branding, Content, Facebook
• Social Media Translated into the Real WorldJacob Morgan
  There is clearly a lot of concern over companies entering the social media space. It's a new medium to be a part of and companies aren't sure how to act ...
  Content
• It's All for One and One for All, Guys!Susan Solomon
  Terrible times for marketing and public relations professionals. Hoards of us are on the street, or more accurately, hunched over our computers, emailing everyone we may know for a job ...
  Content
• Where Does Your Company Culture Rank?Sonny Gill
  Going the extra mile is seemingly missing in today's business world; from a company's customer support, team meetings, campaigns, and even client calls. We've seen examples where companies have taken ...
  Content
• No Magic Beans, No Magic FormulasPaul Barsch
  Blame for the global financial crisis has been cast upon government leaders, bankers, home owners, and quantitative analysts. In fact, mathematical models and formulas such as Black , Gaussian , ...
  Content
• Space-Saving Box or Less Product?Ted Mininni
  Smaller, lighter packaging generally raises red flags with consumers. It usually signals they're getting less product for their money... instead of the steady, insidious price hikes which also cause consternation ...
  Content
• How Long Does It Take to Become a Social Media Expert?Paul Dunay
  So I was reading Malcolm Gladwell's latest book The the other night and he goes into a discussion about violinists and on how long it takes them to become a ...
  Content
• Skittles Social Media Experiment, Fad or TrendPaul Chaney
  Everyone is about bold . However, many are focusing on what I believe to be of lesser importance, the execution -- the "widget" that sits in the upper left-hand corner ...
  Content
• Spray and Pray Marketing 2.0Paul Dunay
  No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and ...
  Blogging, Content
• 1 Job Search Rule: ObeyHarry Joiner
  OMAHA, NE - Well, it's Warren Buffett's annual letter to of Berkshire Hathaway. While you can read for Mr. Buffett's sober predictions of the economy being "in shambles throughout 2009 ...
  Content, Recession
• A Hot Market Watered Down?Ted Mininni
  A perfect storm has converged on the bottled water business. I've been watching this unfold for some time now, and a recent Business Week article dubbed, Bottled Waters Lose Their ...
  Content