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• Guest Post: Nationwide .... On Whose Side?Ann Handley
  By Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for nostalgic purposes or maybe because the newer ones weren't any ...
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• Guest Post: Nationwide – On Whose Side?Harry Joiner
  By Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for nostalgic purposes or maybe because the newer ones weren't any ...
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• What Works in Email (Even Now)Stephanie Miller
  No one's got a big budget these days, but we've all got big goals. For email marketers, the pressure is high to build the file, despite the lack of resources. ...
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• Will a Wisp Propel Colgate Forward?Ted Mininni
  Business Week published its 50 Best in the magazine's April 6th issue. The caption, "Our 13th annual ranking of the top-performing companies in America shows innovation remains a powerful engine ...
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• 10 Tips for Twitter Un-MarketingLeigh Duncan-Durst
  Social Marketers beware. Tapping in to highly vocal, critical, loyal, active and chatty network on Twitter may seem like a great opportunity - but it isn't for the faint of ...
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• Is Negative Optioning Still a Viable Marketing/Billing Tactic?Elaine Fogel
  I recently registered for a business summit that includes a year's subscription to a national business publication. If I don't want to receive this magazine, I need to send a ...
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• Guest Post: How I Got the Job (Or, Optimizing Opportunities in a Stale Economy)Ann Handley
  By DJ In the midst of a recession, most marketers are preoccupied with keeping their current job. Unemployment continues to rise and job opportunities are That's why you must take ...
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• Retail in China: Traditional Marketing 4Ps Still RelevantPaul Barsch
  In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional . And while marketers in Western ...
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• Change Minds by Changing Feelings: Responding to Negativity 2.0Matthew Grant
  Having done my time in the online reputation management trenches, I would like to share some of what I've learned. I'm sure a lot of folks out there have insights ...
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• Social Media Speeds OnboardingPaul Dunay
  I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was ...
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• Outside-In InnovationTed Mininni
  An interesting article in the Wall Street Journal caught my eye recently. On the surface, it doesn't look like much. But like most things, if we dig deeper and connect ...
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• Guest Post: Me 2.0Ann Handley
  By Dan Personal branding is about unearthing what is true and unique about you and letting everyone know about it. As a brand, you are your own free you have ...
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• HopeJeanne Bliss
  I have hope. I have hope that people will smile again. I see them smiling already. I have hope that the small, non-expensive kindnesses being offered by merchants are being ...
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• Moses in the DesertElaine Fogel
  Passover begins at sundown Wednesday, April 8. This is the holiday that Jews around the world re-tell the Exodus story of Moses leading the Israelites to the Promised Land. So, ...
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• Let the Top Online Content Come to YouMark Goren
  I made a fairly big decision about how I consume online content last week. While I had always used my newsreader .... Google Reader is my aggregator of choice .... ...
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• Design Needs Marketing, But Does Marketing NEED Design?Matthew Grant
  A friend of mine, who happens to run a small design agency with his wife, feeling overwhelmed by the sheer number of free WordPress themes out there quipped, "This is ...
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• No Joke: Digital Marketing World Is TODAYAnn Handley
  After months of anticipation and planning, the uber-cool MarketingProfs Digital Marketing happens Wednesday, April 1. The day-long event until ET) is a virtual gig, which means you just need to ...
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• A Marketing and Communications OpportunitySusan Solomon
  In an economy where gloom pervades, one bright spot is health care information technology. President Obama's 2009 American Recovery and Reinvestment Act includes $19 billion for health care information technology, ...
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• A Modest Proposal: The '5 Tweets' RuleJonathan Kranz
  Last week I wrote a about social media from the reader's perspective. This week, after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I'm feeling much more ...
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• ConAgra Commits to SustainabilityTed Mininni
  A recent article in Packaging Digest, Food for ," divulged that one of the world's largest packaged food suppliers, ConAgra, has shifted its position from one of compliance with environmental ...
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