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• Making Sure Your Brands Don't 'Boob'Christina "CK" Kerley
  A business can easily charge more when a person super-sizes their meal. Yet it's not so easy for companies that charge more due to a person's size. And a company ...
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• Do You Know the Value of Your Customers?Jacob Morgan
  Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, ...
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• China: Implications of an Emerging Middle ClassPaul Barsch
  As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western ...
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• Change Is Never LinearPaul Dunay
  Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Any interesting change looks like an S curve .... except in Silicon ...
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• Guest Post: Social Media and the Seven Marketing Blind SpotsAnn Handley
  By Mark Ivey Sometimes I walk away from a conference with as many questions as answers. Such was the case at last week's Inbound Marketing in SF. Great speakers, great ...
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• What Marketers Can Learn from the Frozen Food AisleChristina "CK" Kerley
  Frozen food is a gamble if ever there was one. Sometimes you luck out and lunch is a 5-minute microwaveable miracle. And other times? You kick yourself for being so ...
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• Of Rethinking & New Possibilities: 'Co-opetition'Ted Mininni
  When times get tough, enterprising small business owners rethink their strategies and MOs in order to survive and thrive. Apparently, the old "there's strength in numbers" has taken on a ...
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• The Value of a MarketerBeth Harte
  Frankly, it's just not a fun time to be a marketer. Those who have a job are fearful and waiting for the axe to fall and those without a job ...
  Content, Recession
• Guest Post: How I Got Our Website from Page 5 to Page 1 Using 'White-Hat' SEONeil Anuskiewicz
  Here are some of the things that I did to get our website to the first page in Google search results for keywords that matter to us. I followed basic ...
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• Social Media Success 201: Forget About Your Brand, Get a PersonalityMatthew Grant
  I first saw video challenge to CNN in CK's thought-provoking on celebrity worship and social media. Oddly enough, what struck me first was not that Twitter had jumped the shark, ...
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• Nonprofits Question Marketing Value of Commercial vs. House Social NetworksElaine Fogel
  Nonprofits are increasingly using social networking platforms. That's the good news. According to the newly released, Nonprofit Social Network Survey ," sponsored by , Common , and , over are ...
  Content, Facebook
• Same Brand Time, Same Brand Channel?Tim Jackson
  On days like today when I am made painfully aware of the fact that I have far too many projects on my plate and far too little time to get ...
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• 5 Tips to Become a Better MarketerJacob Morgan
  Let's start off by discussing what marketing is. According to the American Marketing Association (from "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging ...
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• Putting the 'No' in InnovationTed Mininni
  There's been so much talk about the need for true innovation in recent years, it's bound to be a surprise when a consumer product touts the fact that it's saying ...
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• Everything You Want to Know, but Are Afraid to Ask (or Can't Afford to).Christina "CK" Kerley
  As marketers, data is our friend. We use it as a tool to better understand our target audiences, we leverage it to build strong business cases and we rely on ...
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• On Mashable: Inside the Minds of Twitter UsersAnn Handley
  We know plenty about Twitter's crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, ...
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• The Great Recession: Things Are Different NowPaul Barsch
  The global financial crisis of 2008 and beyond has shaken countries, markets, and individuals, in turn causing increased pessimism, angst and even anger. And yet, for those wishing for things ...
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• Gift Cards: Another Example of Duping the PublicElaine Fogel
  I was a gift card virgin - until recently. Now, I will not use them anymore. Number one - they aren't worth the trouble. Number two - they aren't worth ...
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• The Chicken or the Egg?Ted Mininni
  According to a recent Reuter's "Foodmakers tout innovation to battle imitation," food manufacturers stated at the Reuters Food and Agriculture Summit in Chicago in mid-March "that they are the ones ...
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• Planning to be CreativeGavin Heaton
  Creativity is hard Sure, an idea can strike out of the blue, but very few of us are paid for ideas alone. If you are like me, it is in ...
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