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• Coca-Cola's New PlantBottle™Ted Mininni
  As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a ...
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• Coca-Cola's New PlantBottle?Paul Chaney
  As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a ...
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• Coca-Cola's New PlantBottle?Stephen Denny
  As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they're coming at a ...
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• Is the Social Media Expert Going the Way of the Dodo?Michael Rubin
  Throughout the last 24 hours, word has spread quickly that the New York appointed Jennifer Preston as the news organization's first Social Media Editor. As usual, the reaction to a ...
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• 5 Rules for Creating Content that RULES!Matthew Grant
  This post was composed in collaboration with Mike . - The production and distribution of informative content has been part of marketing for a long time, particularly in the B2B ...
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• Innovation Doesn't Have to Be InventionLen Kendall
  When it comes to innovation we often get hung-up on creating something completely new. While this approach is usually the most exciting, it isn't the only way to launch an ...
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• Mr. Clean or Mr. Green?Ted Mininni
  It all started with niche companies like Seventh Generation and Method. A move to clean up the cleaners, as it were. To take the toxic chemicals out of cleaning products ...
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• Social Media Is Good for Something... Like, Selling TamponsPaul Chaney
  Http://www.mpdailyfix.com/images/beinggirl.jpg
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• Consumer Shifts Demand Shifts in Online Marketing StrategyStephanie Miller
  As consumers shift from a "I want" to a "We need" buying philosophy, your marketing needs to adjust, too. Here are a number of statistics and trends to get you ...
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• Guest Post: Recessional Loyalty -- Strengthening Your Business Through Retention, Repurchase and ReferralAnn Handley
  By Deborah There are three "R" words–retention, repurchase and referral–that can help your company survive and thrive during the "R" word that's plaguing our economy, the recession. As costs are ...
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• Guest Post: Selecting the Right LureAnn Handley
  By Lou I recently entered the world of weekend-fishing warriors during a side ethnographic project. The business parallel between the strategy behind the fisherman's lure selection and an organizations approach ...
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• What Marketers Can Learn from Walt Disney's EPCOT ProjectPaul Barsch
  Walt Disney's Experimental Prototype Community of Tomorrow (EPCOT) was a project of grandiose scale and lofty ideal. And while Disney passed away before his project became reality, EPCOT offers marketers ...
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• TJX: Pushing New 'Shopportunities'Ted Mininni
  TJX–parent company of T.J. Maxx and Marshall's–has cleverly launched its first joint marketing campaign, per MediaPost's Marketing Daily article, TJX to Launch Joint Marketing for T.J. Maxx, Marshall's, Seek Shopping ...
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• New Today: 'Twitter Success Stories'Ann Handley
  Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I'm talking about , of By this point, you are likely well aware that Twitter is a ...
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• Growth Through Disruptive InnovationPaul Dunay
  Here are some takeaways on a speech by C. K. Prahalad speaker at the World Innovation So we are beginning to see the impact of current economic crisis. The bad ...
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• Is Your Community Considered Your Customers?Sonny Gill
  Community .... the cultivated group of loyal users that you've built your platform around and equally, have helped you get your site to where it is today. Many of them ...
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• When Will Twitter Wake Up?Mack Collier
  Whether it's due to constant stability or tweaking the site's functionality, Twitter has constantly found a way to irritate it's unusually loyal users. This week's dustup over Twitter suddenly changing ...
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• Redesigning the Hospital Gown: Why Focus Groups Fail Customers and CompaniesJeanne Bliss
  The hospital gown has been around for centuries. It's no news that the ill-fitting, dignity-stealing flimsy covering clearly needs an The problem is, the way products are designed and redesigned ...
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• New Under the Sun: The Biodegradable BagTed Mininni
  If anybody missed it, a few days before Earth Day last month, Pepsico FritoLay gave an interesting glimpse into its new packaging for its SunChips brand in a splash of ...
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• You Can't Restructure Your Way to TransformationPaul Dunay
  Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation When you visualize your strategic plans visualize your plans in 3 Box 1 - Managing the Box ...
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