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• Zero Latency: The Next Arms RacePaul Barsch
  In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will ...
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• Email Marketing: Sent Does NOT Mean DeliveredValeria Maltoni
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• Email Revenue Preservation = Real RevenueStephanie Miller
  If you could go into your boss' office and say, "I can show an additional on the bottom line next quarter from our email marketing" wouldn't that be a good ...
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• Social Media Won't Work if You Aren't SocialMack Collier
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• Leads as Canaries in a Coal MineRobert Lesser
  Poor quality leads and a broken lead process are warning signs that sales and marketing are not Over the years I have witnessed the intersection point between sales and marketing ...
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• Why You Need to Build your Social CapitalPaul Dunay
  So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 ...
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• 'Zappos and Amazon Sitting in a Tree...'Jeanne Bliss
  Http://www.mpdailyfix.com/images/zapposamazon.jpg
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• Hybrid Tactics of Social MediaToby Bloomberg
  What does social media mean to you? I've asked that question to hundreds of people and two words run through most people and . However, more frequently I'm noticing marketing ...
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• Starbucks Profit: Aided by Cost Cuts or Aided by Marketing?Dana VanDenHeuvel
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• This Isn't Your Father's Publishing ModelTim McAtee
  I've recently joined MarketingProfs as Research Director and I'd like to offer some insight to anyone interested in my take on digital media. I have worked in digital media research ...
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• Note to CMO: Creating Trance StatesStephen Denny
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• Ways to Spend your Social CapitalPaul Dunay
  If you read the last two blog posts on Social Search could it be a Google and When is Amazon go , you would begin to get a glimpse of ...
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• At Campbell's 'In the Soup' Means 'In the Chips'Ted Mininni
  Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One of my "Our greatest asset is our employees." Wish I'd ...
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• Chipotle's Hot Spot: The Vulnerability of AuthenticityAndrea Learned
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• Creating Buzz: It's the Message AND the MediumStephanie Miller
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• Chips For Humanity: How Frito-Lay Earns Market ShareJeanne Bliss
  I am intrigued by . Having not eaten a Frito for years, I must say that the endeavors of this brand compel me to once again munch a Two recent ...
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• When Strategic Planning Gets Locked in the BasementPaul Barsch
  Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today's volatile and chaotic marketplace, some executives argue ...
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• McDonald's Debuting New Premium Burgers in this Economy?Ted Mininni
  What gives? Wouldn't you think this would be the worst possible time to for McDonald's to launch more expensive Angus burgers? Will premium products of any sort sell in this ...
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• Why BusinessWeek Matters (from a Former BW Writer)Mark Ivey
  The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts ...
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• Introducing the Social Media Summer SeriesAnn Handley
  Last week, my friend Jason Baer on Twitter, "People are going to freak out when they see the 8-part Art of Social Media webinar series that @marketingprofs has cooked up. ...
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